Fill Up Media partners with Adsquare to create ultra-targeted DOOH campaigns

Fill Up Média, the French leader in outdoor digital sound displays on fuel dispensers, announces a strategic partnership with Adsquare, a recognized player in adtech and mobile data solutions.

This collaboration allows Fill Up Média to offer its clients even more relevant and effective DOOH campaigns, thanks to the use of enriched and geolocated audience data.

Thanks to this partnership, Fill Up Media can now:

• Access the Adsquare audience library 
• Use data on brand affinities, interests, consumer behavior and geolocation
• Measure the impact of campaigns via Drive-to-Store , leveraging traffic generated at points of sale and optimizing return on investment.

Also Read: AdRoll Partners with Innovid to Deliver Independent, Outcome-Based CTV Measurement

“Our collaboration with Adsquare allows us to combine the power of the DOOH audience with the precision of mobile data, for optimized and efficient campaigns that reach the right target, at the right time, in the right place and with the right message ,” says Elodie ACERBIS, Marketing & Communications Director at Fill Up Média .

This partnership reinforces Fill Up Média’s commitment to providing its advertisers with innovative, measurable and contextual advertising solutions, offering effectiveness comparable to programmatic campaigns.

SOURCE: BusinessWire