Former NBCU Ad Sales Exec Krishan Bhatia Joins Amazon

Amazon said it hired former NBCUniversal ad sales exec Krishan Bhatia as VP, global video advertising.

Bhatia will be overseeing Amazon’s growing TV advertising business including  live sports, Amazon Freevee, Twitch, Prime Video Ads and third-party publishers.

He will report to Alan Moss, Amazon’s VP, global ad sales.

“I’m excited about the impact his wealth of experience in the media and advertising business will have for our customers in the streaming TV space,” Moss said in a staff memo.

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Krishan had been president and chief business officer for NBCU Advertising Sales and Partnerships. He was one of several executives who left after NBCU Ad Sales Chairman Linday Yaccarino left last year to become CEO of Twitter, now X.

“I have spent my career building, growing, and transforming media businesses. For the past 18 years I was at Comcast NBCUniversal, focused on building for the future through talent, technology-led innovation, and partnerships,” Bhatia said. “I’m incredibly motivated by what Amazon is doing in this space, and can’t wait to dive in with this team.”

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one.

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