Freshpaint and MNTN Partner to Transform CTV Into a Top Performance Channel for Healthcare Marketers

Freshpaint, a healthcare marketing performance platform, announced its integration with MNTN, the technology platform that brings performance marketing to Connected TV (CTV).

This strategic partnership enables healthcare marketers to run measurable CTV campaigns while maintaining compliance with privacy laws. By combining MNTN Performance TV with the privacy and protection of Freshpaint, healthcare organizations can finally match ad impressions to real business outcomes, while keeping patient data protected.

Until now, CTV has remained largely out of reach for many healthcare marketers, viewed as too complex to navigate and too difficult to measure to justify meaningful investment. The Freshpaint + MNTN integration changes that. Freshpaint captures and attributes conversions using privacy-first behavioral data, ensuring no Protected Health Information (PHI) or sensitive identifiers leave the healthcare organization’s environment. Only de-identified conversion signals are sent back to MNTN, where they appear directly in campaign reporting for optimization.

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“Healthcare marketers shouldn’t have to choose between running high-impact CTV campaigns and staying compliant,” said Michael Malis, CEO at Freshpaint. “With this integration, they get both – the scale and performance of MNTN, powered by Freshpaint’s privacy-first infrastructure. It’s measurable CTV, built for healthcare.”

With Freshpaint + MNTN, healthcare marketers can:

• Stay secure and compliant: Freshpaint protects sensitive identifiers like IP addresses and device IDs by default, helping organizations meet HIPAA requirements without risky workarounds.
• Unlock CTV as a performance channel: Attribute campaigns to real actions, such as booked appointments, sign-ups, or purchases, rather than relying solely on reach or impressions.
• Prove ROI with privacy-first attribution: Use pseudonymous IDs and first-party data to connect ad views to outcomes without exposing patient information.
• Optimize with confidence: Conversion insights flow back into MNTN, enabling smarter targeting, better bidding strategies, and higher return on ad spend.

“Healthcare marketers have long been boxed out of measurable CTV campaigns because of privacy concerns,” said Rachel Siegel, VP Customer Success at MNTN. “With Freshpaint, we’re finally changing that.

This partnership makes it possible to run HIPAA-compliant CTV campaigns and clearly see the results, proving that performance and privacy don’t have to be at odds.”

SOURCE: PRWeb