From CTV awards to CES: Brand Metrics brings next-gen CTV measurement to Las Vegas

Brand Metrics’ SDK-free interactive measurement solution signals a new era of interactive CTV advertising.

Brand Metrics, a global leader in brand lift measurement technology, has declared a new era in interactivity and measurement in CTV as it raises the curtain on fully operational, SDK-less interactive formats and pause-ad capabilities.

Already in use with Tier 1 publishers, and showcased this month at CES, the world’s premier annual tech trade show in Las Vegas, the innovation positions Brand Metrics as one of the very few measurement vendors able to deliver interactive surveys on CTV without the need for an in-app SDK.

Key highlights of Brand Metrics’ new technology include:

• SDK-less formats – allowing publishers to deploy interactive formats without integration hurdles
• Pause-ad measurement – unlocking new monetization and engagement opportunities
• Interactive surveys on CTV – delivered seamlessly, without SDK dependencies
• Tier 1 partner adoption – proof of real-world implementation, not speculative tech

Alysha Dino, VP, Global CTV Revenue, Brand Metrics, said: “CES is about showing what’s real and ready today. Our SDK-less formats and pause ad measurement aren’t concepts – they’re live, operational, and already delivering value for Tier 1 publishers. This is the signal that interactivity and measurement on CTV are no longer optional – they’re here, and they’re scalable.”

Also Read: PubMatic and Butler/Till Launch First Fully Agentic AI Campaign Across Connected TV

Robby Kraai, Head of CTV, Brand Metrics, said: “Removing the SDK requirement is a game-changer. It eliminates friction for publishers and accelerates adoption of interactive formats. We’re proving that measurement innovation can be both technically elegant and commercially impactful.”

The milestone builds on Brand Metrics’ recent recognition as Best CTV Ad Tech Innovation at the Videoweek Europe Video Awards, underscoring the company’s leadership in shaping the future of interactive television advertising.

Anders Lithner, CEO, Brand Metrics, added: “Winning Best CTV Ad Tech Innovation in Europe was a validation of our ground-breaking work. CES is where we show the global industry that interactive CTV measurement is not just possible – it’s practical, proven, and ready to scale.”

Brand Metrics will be available for meetings at CES to discuss how publishers, advertisers, and agencies can leverage SDK-less interactivity and pause ad measurement to drive engagement and commerce signals in CTV.

About Brand Metrics

Brand Metrics is a SaaS platform revolutionising campaign effectiveness measurement. Our technology seamlessly integrates with publisher tech stacks to measure digital campaign performance at scale, delivering simple, consistent brand lift data. This data enables publishers to grow their sales revenue and empowers advertisers and agencies to learn from the results and optimise future campaigns for greater effect.

Brand Metrics supports campaigns as small as 50k impressions across display, video, branded content and CTV, delivering four key metrics that are benchmarked against 50,000+ campaigns and is trusted by 60+ publishers around the world, including NYT, The Guardian and Bloomberg.