Hightouch, a leading data and AI platform for marketing and personalization, has secured $80 million in Series C funding, bringing its valuation to $1.2 billion. The funding round was led by Rajeev Dham at Sapphire Ventures, with participation from NVC, ICONIQ Growth, Amplify Partners, Bain Capital Ventures, and Y Combinator.
This investment will accelerate the adoption of Hightouch’s AI Decisioning product, designed to help marketers set business goals and leverage AI agents to deliver highly personalized, one-to-one marketing experiences. The combination of AI Decisioning and Hightouch’s original Composable CDP has driven significant growth, doubling the company’s revenue in the past year and attracting major enterprise customers such as PetSmart, Spotify, and Accor Hotels.
“We’ve talked about 1:1 personalization for years, but it’s not possible with the way marketers work today. Everything is too slow, too manual, and usually results in customers receiving a blizzard of irrelevant communications,” said Tejas Manohar, co-founder and co-CEO at Hightouch. “Our vision is to use AI to help marketers break free of manual work. Instead of building rigid calendars and static journeys that are inherently impersonal, marketers can simply enter goals like ‘drive repeat purchases and subscriptions’ and let AI agents decide what to do next at a 1:1 level. It’s a reimagining of the job of being a marketer.”
Enterprise brands are rapidly embracing AI Decisioning to achieve personalization at scale and overcome the inefficiencies of traditional marketing methods.
“Hightouch is a key part of our strategy for connecting and building loyalty with our pet parents,” said Bradley Breuer, Vice President of Marketing, Loyalty, CRM, and Insights at PetSmart. “We have more than 70 million Treats Rewards members in our loyalty program and use AI Decisioning to personalize marketing communications for each of our members, making their experience more meaningful, while supporting growth for our business.”
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AI Decisioning is a flexible, platform-agnostic solution that integrates seamlessly with existing enterprise data and marketing systems. It operates across data warehouses and CDPs while enabling automated actions across platforms such as Salesforce, Adobe, Iterable, and Braze.
“Our platform uses a combination of reinforcement learning and other models to decide the best message, channel, and timing for each customer. We automatically run high-scale experiments to learn what marketing message is most relevant to each consumer, and we’re quickly adding support for more channels like in-app experiences, advertising, and offer management,” said Kashish Gupta, co-founder and co-CEO at Hightouch. “The top use case we’re seeing is driving loyalty and frequency of purchase. It’s harder than ever for brands to be relevant, and we believe agentic marketing is the solution.”
AI Decisioning enhances customer lifetime value by:
- Delivering precise, one-to-one targeting beyond broad segmentation
- Personalizing content at scale for each individual
- Optimizing message timing and frequency for maximum engagement
- Automating experimentation, eliminating manual A/B testing
- Coordinating cross-channel experiences via email, SMS, apps, and web
“Open up your phone right now. Do you think the marketing you’re receiving is as good as it could be?” said Rajeev Dham, Partner at Sapphire Ventures. “With AI Decisioning, which automatically determines the best messages to serve up, Hightouch has shown the bold vision and technical know-how to fix both the marketer and customer experience problem once and for all. It’s a huge idea, and we’re excited to partner with Kashish, Tejas, Josh, and the entire team on it.”
With this latest round of funding, Hightouch is poised to further its innovation in AI-powered marketing, helping brands enhance customer engagement and drive measurable business growth.
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