Horizon Media Launches One Horizon, Expanding Its Creative Services in Advertising

On December 10, 2024, Horizon Media, the largest U.S. media agency and the largest independent agency globally, launched One Horizon, a cutting-edge, full-service, general-market advertising agency. This new agency reflects Horizon Media’s evolving vision, showcasing its dedication to delivering sophisticated, integrated solutions that combine technology, data, and creativity to build stronger consumer-brand connections. Following a 35% year-over-year growth in content services within Horizon’s enterprise, One Horizon positions the agency as a key player in transforming how marketing, media, and creative services merge to meet the evolving needs of modern brands.

Bill Koenigsberg, CEO and Founder of Horizon Media, emphasized that the introduction of One Horizon demonstrates the agency’s focus on producing intelligent, data-driven business outcomes while maintaining a creative edge. By expanding its content capabilities into a comprehensive service offering, the agency aims to develop smarter, more dynamic strategies, enabling accelerated growth through a blend of technology and content.

Horizon Media’s content strategy evolved with the creation of 305 Worldwide, the agency’s multicultural-focused entity, which has gained recognition as Best Small Agency of the Year for two consecutive years. Roberto Alcazar, EVP and managing partner of both 305 and One Horizon, will oversee both agencies to ensure a cohesive approach across a variety of client needs. The teams will collaborate with Horizon’s established media and marketing divisions to provide a full suite of services to clients, including GoGo squeeZ and Nuts.com. Additionally, Horizon Media’s specialized divisions—HS&E (sports and experiences), First Tube (moments marketing), Blue Hour Studios (influencer marketing), Night Market (commerce agency), and Green Thread (B2B)—further enhance the agency’s integrated, multidisciplinary solutions.

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Mark Anthony Edmonson, Chief Marketing Officer of Materne North America (which markets GoGo squeeZ), highlighted that the combination of media and creative under one roof not only sparks innovative, differentiated ideas but also ensures a deep understanding of business challenges and quick, strategic responses.

One Horizon’s vision for a connected future is driven by its commitment to innovation, merging creativity, media, and data to shape the future of advertising. By offering agile, high-performance solutions, the agency helps brands navigate the complex and competitive marketplace, ensuring they remain at the forefront of consumer decision-making and fostering long-term growth and deeper audience connections.

Alcazar stated that the evolution of One Horizon is a response to the growing demand for more dynamic, data-driven content strategies in today’s fast-moving marketing environment. He emphasized that the agency’s expanded content capabilities, which include strategic creative, advanced media solutions, and data insights, enable the team to craft highly relevant brand experiences, as exemplified by their partnership with GoGo squeeZ.