Innovid Rolls Out In-Platform QR Code Tool for Development, Delivery, Measurement, and Optimization

On September 12, 2024, Innovid, an independent software platform specializing in the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital channels, announced the launch of its new in-platform QR code solution. This feature allows advertisers to create, deliver, measure, and optimize QR codes across CTV, digital video, and mobile, all within the Innovid platform.

With this new solution, Innovid clients can now generate both ads and QR codes, measure QR code performance along with other metrics, and optimize their effectiveness using insights, all from a single interface. The solution also offers “dynamic QR codes,” which automatically direct viewers to specific sales, products, or app stores, and are tailored to a brand’s goals and the viewer’s device.

The introduction of the QR code solution within Innovid’s platform provides advertisers with the following benefits:

• Enhanced Consumer Insights: Improved measurement and analytics offer valuable insights into ad performance and a deeper understanding of customer behavior and interactions. Advertisers can track QR codes throughout the consumer journey, from ad exposure to purchase.
• Continuous Campaign Improvement: As Innovid serves as the ad server, advertisers can act on insights through automatic optimizations. Ads can be adjusted in real time based on QR code performance, ensuring the most effective creative is promoted.
• Increased Engagement & Shoppable Experiences: QR codes facilitate immediate engagement with viewers. With the rise of streaming, advertisers can leverage data-driven approaches to engage viewers directly and streamline the purchase process.

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Dan Mouradian, SVP of Global Client Solutions at Innovid, commented, “As sought-after programming like live sports transitions from linear to digital channels, brands are investing more in advanced creative formats to engage and convert audiences. To fully capitalize on these opportunities, advertisers need efficient solutions for QR code management and scan data. Our all-in-one QR code solution addresses this need by providing comprehensive insights into customer interactions and ad performance, while enabling in-flight optimization. QR codes are here to stay, and Innovid makes it easier than ever to leverage them for meaningful impact.”