LoopMe’s Acquisition of Chartboost Set to Revolutionize Mobile Advertising!

On December 10, 2024, LoopMe announced its acquisition of Chartboost, a mobile advertising and monetization platform, from Zynga Inc., a subsidiary of Take-Two Interactive Software. This strategic acquisition comes as LoopMe experiences significant growth, boasting a 40% compound annual growth rate (CAGR) in gross revenue from FY2018 to 2023. By integrating Chartboost’s advanced technology and extensive publisher network, LoopMe aims to enhance its AI-driven brand advertising capabilities across digital platforms.

Chartboost is recognized for its innovative approach to mobile programmatic advertising, connecting app developers with marketers through engaging ad experiences. It also offers mediation services that provide transparency and control for gaming publishers. The merger is expected to expand LoopMe’s presence in the mobile app ecosystem, significantly increasing its SDK network and reinforcing its AI technology platform.

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Following this acquisition, both LoopMe’s demand partners and Chartboost’s publisher partners will benefit from improved ad performance and monetization opportunities, particularly within Zynga’s mobile gaming portfolio. Stephen Upstone, Founder and CEO of LoopMe, highlighted that acquiring Chartboost aligns with their vision for mobile in-app and CTV advertising, providing LoopMe with expert talent, advanced technology, and a broad publisher network to enhance offerings and improve results for both their brand clients and Chartboost’s app publishers.

Frank Gibeau, President at Zynga, expressed confidence in Chartboost’s future under LoopMe, highlighting the positive contributions made during its tenure with Zynga. This acquisition marks a significant step in LoopMe’s commitment to advancing brand advertising in the gaming and mobile app sectors.