Mundial Media Introduces Cadmus AI 3.0, Redefining AI-Powered Cultural Contextual Intelligence for Advertisers

Mundial Media, the leading AI-powered advertising platform built for growth audiences, has announced the launch of Cadmus AI 3.0, the company’s most sophisticated contextual intelligence engine to date. This latest release marks a significant advancement in real-time cultural understanding, privacy-safe scalability, and high-performance contextual targeting-enabling brands to connect more authentically with diverse audiences in a rapidly changing digital landscape.

With Cadmus AI 3.0, Mundial Media delivers sharper context classification, richer extraction of cultural signals, and more accurate moment-level targeting. The engine analyzes contextual and visual signals across millions of digital pages every day, translating content into cultural meaning with exceptional precision. Importantly, this intelligence is achieved without relying on cookies, device IDs, or legacy identity-based signals. The platform also builds on more than three years of compounded machine-learning development, resulting in deeper cultural insight and stronger predictive accuracy.

“The industry is facing unprecedented signal loss, and most solutions are built on data that is either disappearing or fundamentally unreliable. Cadmus AI 3.0 changes that,” said Tony Gonzalez, CEO & Co-Founder of Mundial Media. “The platform is built to extract hyper-relevant cultural signals in real-time, so brands can understand what audiences are truly paying attention to in the moment, improving ad effectiveness and performance. These enhancements mark a major step toward a more precise, privacy-first future, where cultural relevance and performance are finally aligned.”

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Cadmus AI 3.0 also expands Mundial Media’s ability to perform across general-market digital publishers by leveraging first-party data to help advertisers reach the total market more effectively. By integrating diverse publishing environments, the platform delivers consistent hyper-contextual precision, cultural analysis, suitability scoring, and real-time content classification across all inventory. This unified approach creates a comprehensive taxonomy and contextual graph that captures how culture shapes behavior at scale. As a result, advertisers can execute truly integrated, total-market strategies that engage all audiences with equal relevance and cultural intelligence.

“Cadmus AI 3.0 represents years of research, modeling, and machine-learning innovation,” said Ramon Cendejas, PhD, CTO & Co-Founder of Mundial Media. “Our goal was to design an engine capable of interpreting cultural context with scientific rigor, by identifying patterns, meaning, and intent at a level traditional systems can’t reach. This version expands signal depth, improves precision, and strengthens our ability to surface brand-safe cultural moments at scale. It is a true evolution in how AI can understand culture.”

With Cadmus AI 3.0, Mundial Media enables advertisers to:

• Generate real-time contextual segments based entirely on content consumption rather than demographics or identity-based data
• Identify high-quality, brand-safe cultural moments within pages, articles, and images-filtering out low-quality or divisive environments
• Operate exclusively on first-party contextual intelligence, delivering deterministic accuracy, cultural relevance, and scalable performance without tracking individuals or using third-party identifiers

“For brands, this means we can precisely align campaigns with the right cultural tentpoles, without waste and with guaranteed brand-safe relevance. Whether it’s Bad Bunny releases, the Super Bowl, the World Cup, Women’s History Month, or any emerging cultural storyline, Cadmus AI 3.0 builds the exact contextual strategy needed to meet audiences in the moment that matters. No other platform can deliver this level of accuracy, cultural insight, and real-time alignment,” added Cendejas.

With the launch of Cadmus AI 3.0, Mundial Media sets a new benchmark for privacy-first, culturally intelligent advertising-helping brands move beyond identity-based targeting and into a future defined by relevance, performance, and real-world cultural connection.