Nexxen and TCL FFALCON Expand Partnership, Bringing Native Display Inventory to Advertisers

Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV, announced the expansion of its strategic partnership with TCL FFALCON, a global leading Internet and AI×IoT service platform. This expansion not only designates Nexxen’s supply-side platform (“Nexxen SSP”) as TCL’s preferred supply platform partner, but also grants Nexxen SSP the opportunity to exclusively sell TCL’s native display inventory, solidifying both companies’ commitment to providing advertisers with opportunities to reach highly engaged audiences across screens globally.

Last spring, Nexxen SSP (then known as Unruly) and TCL announced their initial partnership to expand premium TV inventory access globally. The partnership granted advertisers direct access to impactful streaming supply in the TCL Channel, which includes popular entertainment, movies on-demand and live channels. Now, Nexxen will serve as the exclusive conduit for advertisers looking to tap into TCL’s premium native display inventory as well as its CTV and OTT inventory, delivering unprecedented access to TCL’s extensive and diverse user base to today’s brands and advertisers.

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“We are thrilled to deepen our partnership with TCL FFALCON,” said Kenneth Suh, Chief Strategy Officer at Nexxen. “This enhanced relationship not only positions Nexxen SSP as TCL’s preferred supply partner, but also opens up exciting avenues for advertisers seeking to harness the potential of TCL’s native display inventory. Together, we are dedicated to driving unique value and engagement for them globally.”

“We are excited to further strengthen our strategic partnership with Nexxen,” said Rebecca Wan, Business Department Leader at TCL FFALCON. “This expanded collaboration solidifies our commitment to providing advertisers with exceptional opportunities to reach highly engaged audiences globally. By entrusting Nexxen and leveraging their expertise in video and CTV, FFALCON aims to deliver exceptional value and engagement for brands and advertisers in the evolving over-the-top (“OTT”) landscape.”

Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize video and Connected TV in the ways that are most meaningful to them. Comprised of a demand-side platform (DSP), supply-side platform (SSP), ad server and data management platform (DMP), Nexxen delivers a flexible and unified technology stack with advanced and exclusive data at its core. Our robust capabilities span discovery, planning, activation, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be.

SOURCE: GlobeNewswire