Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, announced the launch of Walmart Display Campaign Management, empowering advertisers to effortlessly create and manage their onsite display campaigns directly through the Pacvue platform. The new campaign management tool leverages Pacvue’s robust integration with Walmart Connect to streamline workflows, unlock advanced audience targeting tools and take action with advanced reporting insights.
“We are thrilled to provide our clients with this new display ad functionality to expand their advertising efforts on Walmart,” said Melissa Burdick, co-founder and president of Pacvue. “With our new Walmart Display Campaign Management solution, advertisers now have the ability to reach shoppers at critical points in their shopping journey across multiple ad formats through one centralized place for a seamless experience.”
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Pacvue was selected as a beta partner for Walmart Connect’s Display Advertising API functionality, giving clients immediate access to Onsite Display self-service offering. Now, advertisers can create and modify campaign attributes, item sets, creatives, audience targeting and more directly through Pacvue’s integration with Walmart Connect.
“Access to Pacvue’s beta programs, such as Walmart Display Self-Service Advertising, has empowered Acadia to stay ahead of the curve, allowing us to reach our target audience with precision and creativity,” said Jordan Ripley, Director of Operations, Retail at Acadia. “This launch enables us to expand our clients’ campaign types and tap into new areas of the purchase funnel on Walmart.com.”
SOURCE: GlobeNewswire
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