Perion Launches Anyplace TV, Revolutionizing Video and CTV Advertising with DOOH Integration

On November 26, 2024, Perion Network Ltd. launched Anyplace TV, a groundbreaking solution designed to enhance advertising by integrating it with digital out-of-home (DOOH) environments. This new offering allows advertisers to broaden their reach and extend their video campaigns beyond traditional channels to unique out-of-home locations.

Anyplace TV provides a strategic approach for executing video campaigns effectively. Utilizing Perion’s DOOH impression multiplier methodology through the Hivestack platform, this solution leverages Media Rating Council (MRC) accredited measurements, ensuring advertisers can bridge the gap between one-to-one and one-to-many advertising environments.

Tal Jacobson, CEO of Perion, emphasized that the evolution of video advertising requires a streamlined approach across multiple channels. He stated that the unification of DOOH and CTV environments is enabling advertisers to maximize the impact of their video assets while achieving cost efficiency.

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Key features of Anyplace TV include guaranteed viewability with non-skippable ads, extensive access to video-enabled DOOH inventory across 75% of Perion’s global network of over 1 million screens, creative flexibility for various ad lengths, and real-time optimization for dynamic campaign adjustments. Currently, 75% of Perion’s global DOOH inventory supports video capabilities, reflecting a growing trend toward video formats in advertising campaigns.