Perion Network Ltd., a leading provider of advanced advertising technology, has announced the launch of its Performance CTV Solution—the latest innovation within the Perion One unified platform. This new offering is built to meet the rising demand for measurable, results-driven advertising in Connected TV (CTV), one of the fastest-growing channels in digital media.
With Performance CTV, advertisers can deploy highly targeted, creative-rich campaigns across leading streaming platforms, including Hulu, HBO Max, Disney+, NBC, Discovery+, and DirecTV. The solution integrates Perion’s AI-powered creative optimization and attribution technology with premium streaming inventory, bridging the gap between brand awareness and performance marketing to transform CTV into a full-funnel, ROI-focused channel.
The CTV market is experiencing rapid growth, with U.S. ad spend projected to surpass $36 billion by 2026, supported by a CAGR of 15.6% between 2024 and 2028. This growth is driven by the expansion of ad-supported streaming, advanced addressable targeting, and demand for comprehensive attribution. Traditionally seen as a brand awareness medium, CTV is now evolving into a performance-driven channel where advertisers expect tangible outcomes such as conversions and Return on Ad Spend (ROAS). Perion’s new solution meets this shift head-on by combining premium content access, dynamic creative formats, multi-touch attribution, and real-time performance insights to deliver measurable business results.
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“Performance CTV is another breakthrough within the Perion One Platform, bringing the precision of performance marketing to Connected TV. By making CTV accountable for real, tangible outcomes beyond impressions, we are unlocking new addressable budgets, aiming to expand our market share and strengthen our position in high-growth video channels. This launch aligns with our strategy to provide outcome-driven solutions to our customers,” said Tal Jacobson, CEO of Perion.
Through the Perion One platform, advertisers gain access to enhanced creative capabilities, advanced audience targeting, and real-time analytics for deeper campaign intelligence. AI-powered optimizations and transparent reporting ensure campaigns are continuously refined to maximize impact and return on investment.
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