Poppulo Expands Digital Signage Capabilities with Acquisition of REACH Media Network

Poppulo, a global leader in digital signage and omnichannel employee communications software, has announced its acquisition of REACH Media Network (REACH), a well-established provider of user-friendly digital signage solutions for mid-market businesses. This strategic move strengthens Poppulo’s position in the digital signage industry, extending its reach to more than 10,000 customers worldwide and reinforcing its commitment to delivering impactful communication solutions across a broad range of industries and applications.

With a combined experience of over 45 years in digital signage, Poppulo and REACH are poised to drive industry innovation. The integration of their expertise will enable businesses to leverage digital signage more effectively for enhanced customer engagement, revenue growth, brand awareness, workplace improvement, and operational efficiency. To ensure a seamless transition, Poppulo plans to maintain both platforms, allowing existing customers of both companies to continue receiving uninterrupted service and support.

Key Advantages of the Acquisition:

• Broader Market Reach: Poppulo can now serve an even wider range of businesses, from large enterprises to mid-sized organizations, expanding access to cutting-edge digital signage solutions.
• Accelerated Innovation: A more extensive portfolio, coupled with increased resources, will drive product development and innovation, delivering enhanced capabilities for customers.
• Enhanced Support and Expertise: Customers will benefit from a globally scaled provider with expanded resources and superior support options while continuing to receive the dedicated service they rely on.

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Ruth Fornell, CEO of Poppulo, stated: “We are thrilled to welcome REACH to the Poppulo family. This acquisition aligns perfectly with our vision to lead the market with best-in-class digital signage solutions that drive engagement, enhance productivity, and create meaningful connections. By joining forces, we are not only enhancing our offerings but also expanding our ability to support businesses of all sizes in creating exceptional communication experiences. This acquisition is a key milestone in our growth strategy.”

Darren Wercinski, CEO of REACH, added: “Joining forces with Poppulo marks an exciting new chapter for REACH. Together, we’ll deliver cutting-edge digital signage solutions on a global scale, empowering businesses to transform their communication strategies. We’re proud to bring our expertise to Poppulo and look forward to the opportunities this partnership will create for our customers.”

This acquisition underscores Poppulo’s dedication to strengthening its leadership in the digital signage industry while addressing the evolving communication needs of businesses worldwide.