Rakuten Advertising Introduces AI-Driven Partnership Discovery in APAC with Enhanced Brand Search Feature

On September 12, 2024, Rakuten Advertising, a leading global affiliate marketing network, introduced its AI-driven Partnership Discovery solution to advertisers in the Asia-Pacific (APAC) region. This cutting-edge tool, which has already revolutionized the way advertisers find partners in the US and UK, will now help advertisers in the APAC network identify the best-performing publisher partners for their affiliate campaigns.

Alongside its expansion to the APAC market, Partnership Discovery now offers advanced search functionality powered by network performance data. This new feature helps advertisers discover valuable publisher audiences with a proven track record of success in promoting specific brands.

“This expansion of Partnership Discovery reflects our commitment to affiliate marketing innovation and leveraging AI to build stronger publisher partnerships,” said Nick Stamos, CEO of Rakuten Advertising. “With our vast transactional data, advanced machine learning models, and AI-powered infrastructure, Rakuten Advertising is leading the way in helping brands implement efficient affiliate and influencer marketing strategies.”

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Key features of Partnership Discovery include:

• Assigning products with precise category tags from Google’s Product Taxonomy
• Analyzing billions of sales transactions annually through the Rakuten Advertising network to identify top-performing publishers in various product categories
• Offering alternative search terms and categories to help advertisers find the best publisher partners at both the category and product level

The newly added brand search functionality enhances Partnership Discovery’s AI capabilities, enabling advertisers to:

• Search by brand name and receive recommendations for publishers with a successful history of promoting specific brands
• dentify publishers that cater to niche audiences, such as luxury buyers, by searching for high-end brand names, allowing advertisers to target valuable consumer segments

Partnership Discovery, including the new brand search feature, is now available to all Rakuten Advertising clients across the APAC, US, and UK markets.