Roku is bringing a new era of free streaming to Roku users in the UK, with the launch of its first-ever FAST (Free Ad-Supported Streaming TV) channels on the Roku platform. Rolling out in October this year, 40 FAST channels will offer UK viewers a wide variety of 24/7 streaming – available at no cost on all new and existing Roku devices.
FAST channels are always-on and curated around specific themes or titles, offering a lean-back experience with no sign-ups, subscriptions, or fees. This launch builds on Roku’s successful rollout of FAST channels in North and South America, where The Roku Channel is a leading destination for free streaming.
The new UK lineup will include channels dedicated to popular series and genres, with content spanning entertainment, lifestyle, true crime, classic TV, documentaries, and more. New channels include PGA TOUR for golf, This Old House for home and garden, Unsolved Mysteries for crime, NatureTime for wildlife, Love Pets for animals, and more.
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The launch provides advertisers with a valuable way to connect with viewers through personalised advertising campaigns within a premium streaming environment, to enhance the prospects of messages reaching the right audience at the right time.
“With the launch of our first FAST channels in the UK this October, we’re giving viewers more choice than ever before – from iconic series and films to new favourites and niche genres – all for free,” said Richard Halton, Country Manager, Roku UK. “It’s an exciting step forward as we continue to expand and open up new opportunities for advertisers to reach highly engaged audiences.”
SOURCE: ROKU
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