Scroll Media and Vudoo Make Strategic Business Alliance to Revolutionize Digital Advertising in ANZ

Vudoo, a recognized leader in shoppable technology and interactive content, has formed a strategic partnership with Scroll Media, a top-tier digital advertising network representing over 40 premium publishers across Australia and New Zealand.

Advertisers leveraging Scroll Media’s extensive digital ad network will gain unparalleled access to high-intent audiences across key sectors such as gaming, travel, sports, health, tech, and automotive. Scroll Media’s comprehensive offerings, which include impactful display, video, and gamified ads, will now be enhanced with Vudoo’s innovative shoppable and interactive content solutions.

This collaboration allows Scroll Media’s publisher partners to integrate Vudoo’s advanced technology into their content and various ad formats, offering personalized branding opportunities for clients and advertisers. The partnership boosts the ability to deliver engaging creatives that encourage actions like product purchases, lead generation, test drive bookings, consultation scheduling, demo requests, and information downloads—seamlessly embedded within the content.

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As retail media, shoppable content, and interactive experiences become increasingly crucial for publishers and brands, this alliance is timely. By utilizing Vudoo’s cutting-edge technology, Scroll Media’s publishers and advertising partners are well-positioned to drive stronger engagement and superior outcomes through action-oriented content and advertising solutions.

“We’re excited to collaborate with Scroll Media, a leading digital ad network in Australia and New Zealand, representing premium publishers like Vivendi’s Gameloft, The Roar, and others. This partnership opens up new opportunities for advertisers and agencies to captivate and engage readers and consumers while ensuring a smooth transition from consumption to conversion,” said Vudoo CEO and founder Nick Morgan.

“As a publisher audience network, we now offer not just top-of-funnel awareness and consideration metrics, but also measurable business outcomes like add-to-cart and payment functionalities. Vudoo’s unique integration of shopfront capabilities within in-stream video and content provides higher click-to-conversion rates and a smoother consumer experience,” added Scroll Media managing director Jane Ormsby.

In July, Vudoo also announced a global partnership with IPG Mediabrands’ KINESSO Commerce to launch a new, always-on commerce media capability called “ShopNow.” This offering enables content to be shoppable at any time on the open web, combining Vudoo’s technology with KINESSO’s activation and performance tools, alongside creative solutions from IPG Mediabrands.