SmartBrief Unveils Ad Genie: AI-Powered Creative Tool to Elevate B2B Advertising Performance

SmartBrief, a leading provider of targeted business news and insights, announced the launch of Ad Genie, a proprietary AI-powered creative generation tool designed to help advertisers and agencies dramatically enhance the performance of their B2B campaigns.

Built on decades of SmartBrief’s expertise and fueled by insights from millions of B2B email ads delivered each year, Ad Genie empowers marketers to instantly create alternate versions of native creatives. This enables faster testing, optimization, and scaling-allowing campaigns to reach peak performance with greater speed and efficiency.

Unlike generic AI tools, Ad Genie is purpose-built for B2B advertising success. It draws on SmartBrief’s exclusive data and continuously integrates fresh learnings from high-performing creatives across multiple industries. With each iteration of its language model, the platform evolves to reflect emerging marketing trends-ensuring advertisers consistently benefit from best-in-class performance strategies.

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“Ad Genie is not just another AI tool—it’s a high-precision marketing performance engine tailored for the unique needs of B2B advertisers,” said Andrew Buchholz, VP Product & Marketing, at Future B2B. “By combining our data-driven expertise with AI innovation, we’re giving our partners a faster, smarter way to optimize campaigns and drive results.”

Ad Genie integrates directly with SmartBrief’s auto-optimization platform, which evaluates creative performance in real time. Underperforming creatives are automatically deactivated, ensuring campaign spend is continuously optimized for maximum ROI.

Key Benefits of Ad Genie:

• 42% average lift: Ad Genie creatives have outperformed original creatives by this margin.
• 54% higher performance: Campaigns running multiple creative versions outperform single-version campaigns.
• Quality assurance: Every AI-generated creative is reviewed and approved by SmartBrief’s expert Ad Operations team before delivery.
• Creative flexibility: Advertisers and agencies can edit and approve alternate creatives prior to deployment.
• No added cost: Ad Genie is fully optional and comes at no additional charge for partners.

With Ad Genie, SmartBrief is redefining how B2B marketers approach creative testing and optimization—making it easier than ever to achieve scalable, data-driven campaign success.