Teads Expands Exclusive Global CTV Partnership with VIDAA USA Across US, Europe, and APAC

On December 2, 2024, Teads, the global media platform, announced the expansion of its exclusive partnership with VIDAA USA, the smart TV operating system powering a wide range of manufacturers worldwide, including Hisense, Toshiba, Scheider, Loewe, Leica, and Akai. The partnership spans across the US, Canada, and 27 markets throughout Europe and APAC.

As part of the expanded partnership, Teads will maintain exclusive access to VIDAA’s prominent on-screen placements for native CTV home screen ads, offering advertisers the opportunity to make a strong first impression on tens of millions of VIDAA-powered Smart TVs globally, including those made by Hisense, Toshiba, and over 400 other brands. In addition to these premium home screen placements, Teads will also gain unmatched access to VIDAA’s own VIDAA Channels streaming service, unlocking premium CTV video inventory for advertisers across the globe. This collaboration bolsters Teads’ direct-to-glass capabilities, furthering its mission to provide brands with consistent, high-quality ad experiences on all screens.

Amalia Necula, Senior Digital Account Manager at EssenceMediacom, shared, “We aimed to amplify Fanta’s presence innovatively with premium, well-targeted ads, focusing on InRead and CTV Native formats for a richer audience experience. We’re thrilled to be among the first to test these new CTV channels and reach audiences across devices in ultra-premium, brand-safe environments.”

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Jeremy Arditi, co-CEO of Teads, commented, “Extending our exclusive partnership with VIDAA allows us to further support our global CTV strategy with an unrivaled offering that bridges the gap between digital and TV. Our CTV Native and Homescreen offerings both complement and differentiate our overall strategy with innovative ad products and a larger selection to continue reaching consumers in new ways. We’re excited to continue delivering impactful reach to our brand partners through one of the world’s leading smart TV platforms.”

VIDAA USA CEO Guy Edri added, “This extension with Teads reinforces VIDAA’s commitment to fostering partnerships that promote sustainable growth for our brand, content, and advertising partners. By combining our global platform’s reach in living rooms across the world with Teads’ expertise in digital advertising, we’re creating significant opportunities for brands to engage audiences meaningfully.”

Teads’ collaboration with VIDAA builds on its expanding CTV inventory partnerships worldwide and meets the growing demand for CTV ad solutions. Teads provides comprehensive campaign performance insights, working with measurement leaders such as Comscore, TVision, and LiveRamp to offer brands robust targeting and audience engagement capabilities.

VIDAA continues to serve a vast global audience that streams over two billion hours of content each month, collaborating with top global and regional content providers. With hundreds of leading local and global content partners and support for features like AirPlay 2, VIDAA Voice, VIDAA Art, as well as its own VIDAA Kids and VIDAA Channels solutions, the platform enables brands to reach and engage diverse audiences with precise geo-targeting on VIDAA-powered devices worldwide.