Teads Unveils Connected Ads: A New Premium Brand and Performance Solution for the Open Internet

Teads, the global omnichannel outcomes platform for the open internet, has unveiled the beta launch of Connected Ads, a cutting-edge advertising solution designed to bridge branding and performance within premium publisher environments. This new format reinforces Teads’ core mission of delivering impactful brand-to-performance (brandformance) results at scale-while enhancing user engagement and creative innovation across the open web.

Connected Ads offers a cohesive ad experience by seamlessly integrating two complementary ad placements within a single publisher page. The first unit appears within the content itself, while a second unit is dynamically served at the end of the article, as users naturally scroll through. This sequential placement strategy not only maximizes attention and engagement but also creates a unique canvas for brands to deliver immersive storytelling or interactive experiences—without disrupting the user flow.

“With this unique ad experience, we’re giving brands the ability to cut through the noise and tell new impactful stories,” said Remi Cackel, EVP of Global Demand Product at Teads. “Fully rooted in Teads’ creative excellence, it’s the first step in achieving brandformance goals in one seamless experience, powered by high-quality environments and user-first design.”

Also Read: Adform and Airtory Partner for Global CTV Creative Planning and Optimization

Key Features of Connected Ads:

• Premium Open-Web Format: Delivers sequential storytelling that drives deeper audience interaction and recall.
• High-Attention Placements: Designed to engage users meaningfully while preserving a seamless reading experience.
• Exclusive to Teads: This innovative format is available solely through the Teads platform, ensuring brand safety and premium visibility.
• Optimized for Brandformance: Ideal for advertisers focused on achieving both upper-funnel brand awareness and lower-funnel performance metrics in a unified campaign.

With Connected Ads, Teads continues to innovate at the intersection of creativity, technology, and outcomes—empowering brands to engage consumers across multiple stages of the marketing funnel through one integrated, high-impact solution.