tvScientific Secures Patent for TV Outcome Optimization Technology

The cutting-edge technology empowers marketers to purchase and optimize TV advertising to align with their specified outcome objectives.

tvScientific, a prominent performance advertising platform for connected TV (CTV), has announced the approval of a continuation of their existing patent, covering the Scientific System and Method for Optimizing Television Advertising. This patented technology from tvScientific automatically adjusts TV advertising to achieve advertiser-defined goals, such as cost per sale, cost per app install, cost per website visitor, cost per call, and more.

“TV Advertising 1.0 is reaching its conclusion, making way for TV Advertising 2.0, which will be founded on principles that have driven the rapid growth of the digital ad ecosystem: democratized access and outcome measurement/optimization,” said Jason Fairchild, CEO and co-founder of tvScientific.

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The newly granted patent pertains to tvScientific’s advanced suite of ML and AI-based optimization technologies. These technologies automatically process signals from internal and external data sources, identifying the most effective signals for a campaign through advanced machine learning algorithms. The system then dynamically optimizes the campaign towards successful outcomes as declared by advertisers, enhancing ROI for users of the tvScientific platform. Unlike traditional optimization algorithms, tvScientific offers marketers transparency in campaign delivery details, channel performance, and the ability to control or adjust spending allocations as needed.

Fairchild commented, “For decades, TV advertisers have relied on reach and frequency KPIs, targeting audiences based on demographic estimates from small viewer panels. This outdated approach has concentrated the TV advertising market among a few hundred national advertisers, resulting in limited growth. In contrast, digital advertising in the U.S. has surged to $269 billion, led by companies that deliver measurable outcomes to advertisers. These outcome-driven ad markets, spearheaded by Google and Facebook, now attract millions of advertisers.”

Fairchild added, “As TV Advertising 1.0 fades, TV Advertising 2.0 will thrive on democratized access and outcome measurement/optimization, revolutionizing the TV ad market by welcoming millions of new advertisers to the most impactful screen in the world. tvScientific’s patented technology is at the forefront of this transformation, enabling precise measurement and optimization of advertiser outcomes.”

tvScientific’s advanced algorithms quickly learn to differentiate the effects of TV media placements based on offers, creative elements, or advertiser categories. This allows marketers to harness the platform’s extensive experience to enhance campaign performance while optimizing ad delivery across CTV, OTT, and other digital formats. The platform is compatible with third-party data sets and measurement tools.

This new patent builds on tvScientific’s existing patents, which include the Scientific System and Method for Optimizing Television Advertising, System and Method for Scoring Audience Responsiveness to TV Advertising, Audience Responsiveness Analytics Index for TV Advertising, and System and Method for Linking Activation on Consoles to Connected Television Advertisement Delivery.