springbig and Tuatara Capital Acquisition Corporation Announce Registration Effectiveness and Date of Special Meeting to Approve Business Combination

springbig , a leading provider of SaaS-based marketing solutions, consumer mobile app experiences, and omnichannel loyalty programs to the cannabis industry, and Tuatara Capital Acquisition Corporation (NASDAQ: TCAC) (“TCAC”) today announced that TCAC’s registration statement on Form S-4 (File No. 333-262628) relating to the previously announced business combination of TCAC and the Company has been declared effective by the U.S. Securities and Exchange Commission. TCAC also announced that it will hold an extraordinary general meeting of shareholders (the “Special Meeting”) on Thursday, June 9, 2022, at 11:00am ET to approve, among other matters, the business combination with springbig.

The Special Meeting will be held at the offices of Davis Polk & Wardwell LLP, located at 450 Lexington Avenue, New York, NY 10017, or shareholders can attend online via live webcast. Shareholders of record as of March 21, 2022, are entitled to receive notice of and to vote at the Special Meeting. Shareholders are encouraged to vote before 11:59 p.m. ET on Wednesday, June 8, 2022. TCAC shareholders who need assistance in completing the proxy card or have questions regarding the Special Meeting may contact TCAC’s proxy solicitor,

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“We are delighted to be entering the final stages in the closing of our business combination with TCAC,” said Jeffrey Harris, Chief Executive Officer and Co-Founder of springbig. “This is a pivotal time in the evolution of springbig as we look toward the next chapter of our growth as a public company. With the support of our new public shareholders and additional capital, we are well positioned to continue to develop our innovative, market-leading loyalty and marketing communication platform and expand our offerings to our cannabis retail and brand clients.”

Al Foreman, Chief Executive Officer of TCAC, commented, “springbig is a leader in the cannabis technology space and we believe with the closing of our business combination, the Company is ideally positioned to accelerate its impressive growth trajectory and generate significant shareholder value. On behalf of myself and TCAC’s board of directors, we urge our fellow shareholders to support the business combination and springbig’s future growth in this rapidly evolving cannabis market.”

If the proposals at the Special Meeting are approved, the parties anticipate that the business combination will close shortly thereafter, subject to the satisfaction of other closing conditions. Upon consummation of the business combination, TCAC intends to change its name to SpringBig Holdings, Inc. and expects its common stock and warrants to remain listed on the NASDAQ Global Select stock market under the new ticker symbols “SBIG” and “SBIGW” respectively.