NP Digital Expands Its Mobile Marketing Capabilities with the Acquisition of Yodel Mobile

NP Digital, a leader in end-to-end digital marketing, has announced the acquisition of Yodel Mobile, a renowned mobile app marketing agency and winner of the 2024 App Growth Awards’ App Marketing Agency of the Year. This acquisition significantly enhances NP Digital’s mobile app marketing capabilities and expands its presence in London, doubling the size of its local office.

Founded in 2007, Yodel Mobile, based in the UK, has been a trailblazer in the mobile app marketing industry. The agency has built a strong reputation for delivering impactful results for major brands, including Tinder, UKTV, and B&Q. The integration of Yodel Mobile’s expertise will elevate NP Digital’s offerings, providing both U.S. and international clients with advanced mobile marketing strategies and unparalleled app growth insights.

With over 100 billion hours spent on mobile apps each year, the mobile app ecosystem continues to be a key battleground for brands seeking to engage consumers. Apps have a 157% higher conversion rate than mobile websites, making app marketing a critical component of a brand’s digital strategy. Yodel Mobile’s comprehensive services—such as App Store Optimization (ASO), user acquisition, and expert consultancy—are uniquely positioned to help brands navigate this dynamic mobile landscape.

NP Digital has experienced steady growth in its mobile marketing solutions, fueled by the increasing demand for app optimization and effective app store search strategies. With this acquisition, NP Digital gains access to Yodel Mobile’s award-winning app marketing solutions, enabling the agency to offer cutting-edge strategies that enhance the app experience and drive client success.

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“This acquisition reaffirms our commitment to clients by investing in solutions to help them succeed in an increasingly mobile-first world as the expectations of consumers around personalized experiences increase and in-app experiences deliver on that promise,” said Mike Gullaksen, CEO of NP Digital. “Ninety percent of mobile internet usage is spent in apps; integrating the expertise of Yodel Mobile into our portfolio empowers us to help brands thrive with cutting-edge app growth strategies and take advantage of new opportunities.”

NP Digital’s global expansion has been significant, with new offices across Europe, Asia-Pacific (APAC), and Latin America (LATAM). This acquisition strengthens the agency’s ability to support clients in a variety of industries, including finance, travel and hospitality, wellness, education, and e-commerce. Combining NP Digital’s global reach with Yodel Mobile’s specialized app marketing expertise, the agency is now better positioned to deliver comprehensive digital marketing solutions across the globe.

“Yodel Mobile has established itself as an industry pioneer through their work with some of the world’s most recognized brands, and they have become one of the foremost thought leaders in the app marketing space,” said Mark Fagan, Managing Director of NP Digital EMEA. “Yodel and NP Digital’s coming together reinforces our dedication to helping our clients meet consumer needs as they navigate this AI-influenced world of digital marketing. We are thrilled to welcome Mick (Rigby) and their amazing team into NP Digital and expand our offering for our clients globally.”

“Joining NP Digital is an exciting opportunity to bring our mobile growth strategies to more brands worldwide,” said Mick Rigby, Founder and CEO of Yodel Mobile. “NP Digital’s marketing philosophies match ours, and we share a commitment to service, innovation, performance-driven strategies, and measurable client growth. This partnership enables us to deliver more comprehensive solutions with even greater impact.”

This acquisition marks a pivotal moment for NP Digital, positioning the agency as a more powerful force in the mobile app marketing sector while continuing its mission to provide innovative, results-driven solutions for clients around the world.