Rembrand and Mirriad Join Forces to Revolutionize Virtual Product Placement for CTV

Rembrand, a trailblazer in AI-driven virtual product placement, and Mirriad, an Academy Award-winning innovator in virtual ad insertion, have announced a strategic joint venture aimed at transforming the virtual product placement landscape across the U.S. Connected TV (CTV) market. By combining their complementary technologies and expertise, the partnership introduces a next-generation solution that gives brands unmatched opportunities to engage audiences and embed themselves in culturally relevant moments—cutting through advertising noise with precision and impact.

This collaboration brings together Mirriad’s industry-leading strengths—including best-in-class visual quality, a robust network of premium CTV content partnerships, and sophisticated controls for content owners—with Rembrand’s advanced AI-powered placement engine, known for its rapid turnaround and scalable implementation. Together, the companies will deliver a powerful solution that helps brands achieve deeper audience connection through immersive, in-content advertising—whether embedded in cinematic narratives or integrated into high-performing creator campaigns.

“This collaboration with Mirriad marks a pivotal moment for the future of virtual placement,” said Omar Tawakol, CEO of Rembrand. “By integrating our AI-powered platform with Mirriad’s partner-experience and access to premium content, we are poised to deliver a truly transformative solution for brands looking to connect with their audience in a meaningful and impactful way.”

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Unified Operations and Continued Client Support

Under the terms of the partnership, the newly formed joint venture will assume full responsibility for managing all U.S.-based publisher and brand relationships related to virtual product placement. This ensures seamless continuity of service and opens the door to expanded opportunities for both existing and prospective clients.

The current U.S. supply and demand teams from Mirriad will transition into the new entity, ensuring operational consistency and maintaining established partnerships. All existing contracts, deliverables, and payments will continue to be fulfilled through Mirriad US, in accordance with prior agreements.

This joint venture represents a bold step forward in the evolution of contextual advertising, giving marketers a more dynamic and scalable way to integrate brand messaging directly into the content their audiences love.

SOURCE: PRNewswire