As we step into 2024, a wave of new marketing trends is set to transform the digital landscape, with mobile marketing leading the way. By 2024, mobile advertising revenue is expected to approach $399.6 billion. For brands aiming to engage their audiences effectively and meet customer expectations on mobile platforms, staying informed about these trends is essential. Explore the emerging mobile marketing trends, insights, and best practices to boost your business growth.
To understand mobile marketing trends, the following are our top 5 picks among the many mobile marketing trends in 2024.
What are the New Mobile Marketing Trends?
The new mobile marketing trends for 2024 include the rise of mobile commerce (m-commerce), the popularity of mobile streaming and gaming, the dominance of video marketing, a user-centric approach, the integration of artificial intelligence (AI) and machine learning, platform shifts, and the need for mobile-friendly strategies.
Presently, more than 5.22 billion individuals own a mobile phone, constituting 66.6% of the global population. This mobile phone user base grew by 93 million (1.8% of the global population) in 2021. This surge is reflected in Statista’s report, indicating that global mobile advertising expenditure surpassed $288 billion in 2022. Notably, 60% of this substantial spending was attributed to mobile digital ad expenditure. This explains the ever-evolving mobile marketing trends.
Also Read: 7 Video Marketing Tools You Should Know About in 2024
Best 5 Trends in Mobile Marketing
Let’s delve into the top five mobile app marketing trends in 2024.
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Shoppable Links
During the pandemic, mobile commerce has witnessed a boom like never before. This boom is still encouraging more and more social platforms to implement shoppable links on their content (ads or blogs). Even brands and social media influencers are in on this concept and actively implementing shoppable links.
This is helping users avoid the extra efforts of Googling any brand they come across on social media and instead directly visit their online store with a single click. The growth of shopping apps and shoppable links is increasing every day and even in the future, this growth doesn’t seem diminishing.
Through shoppable links, any brand can build trust and loyalty toward their customers by telling or showcasing the real stories of real people who have tried the brand’s products and services.
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5G Will Bring in New Opportunities
Ever since the talk of 5G being a reality came into existence it has always been linked to mobile marketing trends. The logic behind this is pretty simple, more than half of the world is online, and most probably 3 out of 5 people are shopping online. So, with 5G entering the market there will be better and enhanced network speed which will create more opportunities for marketers.
With 5G, marketers will be able to make high-quality video ads with 20x faster speed than the 4G technology. There won’t be much video buffering and larger files with higher resolution videos can be loaded in less time. Accordingly, without interruption, there will be a better user experience.
There will be a transformation in virtual and augmented reality with the 5G speed. For instance, interactive maps in the car dashboard with the speed of 5G will display high-quality pictures and better location accuracy. Also, there will be an expansion in the number of devices supported to a single network which will enhance the immersive AR experience.
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AR and VR Technologies
To continue with Augmented Reality (AR) and Virtual Reality (VR) which will open doors for more realistic experiences for users as many brands are implementing AR/VR technology in the form of a mobile application. Similar to Facebook which announced that is rebranding itself as Meta for more AR/VR possibilities many other brands will soon follow this lead. This is a great mobile marketing trend because it can help consumers visualize how a product will look in real life that too on their mobile devices and also simplify the buying process for them.
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Creative Formats For A Better Mobile Ad Experience
With all the AR/VR possibilities and the arrival of 5G, consumers will spend even more time on their mobile screens than they already do. This will give marketers the time and reason to focus on delivering the best mobile ad experience. It will become more important that consumers have a better ad experience as their conversion rate is highly dependent on the ad experience.
Marketers will soon be seen offering exceptionally creative formats that will engage more mobile users and make interactions more fun and easier. Consumers can experience different types of creative formats such as video ads, rewarded video ads, native ads, expandable ads, etc.
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In-game Marketing
Gaming has witnessed a major boom in the number of online as well as mobile gamers. Today gaming apps are the more preferred type of mobile app. In-game advertising is soon going to be considered a standalone ad category. This has become the growth driving factor in the mobile gaming industry and has made the in-game ad industry more lucrative for investors as well as marketers. This has further made mobile marketing much easier and more capable of reaching out to a larger set of audiences or say gamers.
The benefit of ‘in-gaming’ marketing such as high engagement, as there is an upsurge of interactive games that hold the attention of customers more than before. Games have increased the quality of content where the users are getting high audio-visual content that can be referred to as virtual reality in its truest sense. For instance, there is a modern gamification platform called Goama. This platform is helping businesses grow enormously, attracting new customers and providing value by using in-game marketing.
In a Nutshell
Navigating the dynamic landscape of mobile marketing trends in 2024 requires brands to adopt these trends and strategies, ensuring relevance and success in the digital realm. Integrating these mobile marketing trends with other exciting marketing developments allows businesses to refine strategies and position themselves for sustained success in the evolving digital ecosystem.
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