3Play Media Introduces Pulse to Simplify Video Accessibility Compliance Across Enterprise Video Libraries

3Play Media, a leading company in the accessibility solution business, has announced the availability of its new solution, Pulse, which is designed to help organizations in enforcing compliance with accessibility standards in their entire video ecosystem. This new solution has been designed to help organizations more efficiently discover compliance gaps in the accessibility of their videos.

Meeting Growing Compliance Demands for Digital Video

As regulations regarding accessibility continue to grow, organizations are being pushed to ensure that their digital content is compliant with legal requirements and accessibility guidelines. Regulations such as the Americans with Disabilities Act (ADA) require organizations to make their digital experiences, including videos, accessible to the disabled.

However, ensuring accessibility compliance is becoming more complex. For instance, enterprises have vast libraries of videos that are distributed over several platforms, teams, and departments. Most web accessibility auditing tools cannot audit the accessibility of the videos, which means that the organizations have limited information regarding the accessibility of the videos.

Pulse addresses this challenge by offering a centralized solution that evaluates video accessibility and prioritizes remediation efforts across an organization’s entire video portfolio.

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Moving Beyond Basic AI Captioning Strategies

Several organizations have tried to fulfill the needs of accessibility standards by implementing AI-generated captions for all their video assets. This is not an efficient way to ensure compliance, however, as the accuracy of the captions depends heavily on the quality of the audio, the speakers, and the overall technological demands.

Pulse, on the other hand, is offering a more targeted and data-driven approach. Rather than conducting wide-reaching, manual audits, or applying a “one-size-fits-all” approach to captions, Pulse seeks to identify where accessibility is actually needed. This, in turn, can provide organizations with improved compliance results, as well as reduced operational costs.

“For nearly two decades, 3Play Media has leveraged millions of words of corrected truth data and internal quality scoring to lead the industry in caption accuracy,” said Josh Miller, co-CEO of 3Play Media. “With the launch of Pulse, we are making that intelligence layer available to the market. Pulse provides a foundation for organizations to move from reactive to proactive compliance and defend their compliance strategy with data-driven insights.”

Automating Accessibility Audits with Intelligence-Driven Workflows

Pulse offers the feature of automated workflows, which helps in the analysis of video accessibility needs on a massive scale. The platform, with its proprietary technology, checks the accuracy of AI-generated captions and detects the need for audio descriptions on a per-video basis.

Pulse also checks if the need for Audio Description (AD) is necessary and, if so, whether it is of standard or extended format, along with the extent of AI-generated descriptions against human-quality descriptions.

Also, videos that pass accessibility thresholds are automatically approved and published, whereas videos identified as high risk, such as those with low caption accuracy or incomplete audio descriptions, are automatically sent for professional remediation.

Pulse helps in efficient utilization of resources by continuously monitoring and intelligently prioritizing videos, rather than relying on time-consuming manual processes and ensuring accessibility standards are being met.

“Audio description has always been one of the toughest challenges in video accessibility, and scaling it effectively to meet new compliance regulations was previously impossible,” said Chris Antunes, co-CEO of 3Play Media. “Pulse changes that by providing a centralized, intelligence-driven foundation that gives organizations control, clarity, and confidence across their entire video library.”

Reducing Compliance Costs While Improving Accessibility

Beyond improving compliance visibility, Pulse is designed to help organizations better control the operational costs associated with accessibility management.

By identifying which videos truly require remediation and automating much of the evaluation process, organizations can significantly reduce the time and effort needed to maintain accessible video libraries. This helps teams focus on their core priorities while ensuring accessibility issues are resolved efficiently.

“Organizations often assume that having internal teams manually edit low-accuracy auto-captions is cheaper than using a vendor, but roughly half of all video falls below 90% accuracy, and that content is difficult to fix,” said Lily Bond, Chief Growth Officer at 3Play Media. “Without professional tooling, humans need 5x real time to remediate challenging content. For a library of 1 million minutes, that translates to 500,000 minutes that need review – or an estimated 2.5 million minutes of human editing. Pulse allows organizations to automatically prioritize and upgrade this content with professional transcriptionists, delivering significant time and cost savings.”

A New Approach to Enterprise Video Accessibility

With the launch of Pulse, 3Play Media is well-poised to assist organizations in their journey from a reactive accessibility process to a more proactive, data-driven process of compliance.

With automated auditing, artificial intelligence-based analysis, and human remediation workflows, Pulse helps organizations ensure accessibility across their large and complex video libraries, while at the same time improving their overall efficiency.