Idea Decanter Announces Strategic Partnership with FMG

Idea Decanter, a video marketing agency that helps financial advisors write, record, produce, and market unique, custom-created videos, announced a partnership with FMG to bring custom videos to the website platform.

FMG is the industry’s leading financial advisor website provider and recently launched a new Premium Website offering that provides advisors with enhanced customization options and design support. Through the partnership, Idea Decanter will now enable FMG’s customers to record videos in the comfort of their office that work perfectly within the specifications of their FMG website. The package includes help planning, shooting, and producing video that will seamlessly integrate with all new FMG Premium Websites. Advisors can use the offering to produce a background video used for the “hero” section of their site or record an “about us” video. For those who are interested, there is also the ability to get custom story scripting and live performance coaching during recording sessions.

“First impressions are lasting, and that’s true for your website,” said Idea Decanter Co-founder Laura Garfield. “When you add the eye-catching motion of a custom background video to the top of your homepage, you make a powerful, memorable impression … and that goes a long way!”

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“Your website is your new reception area. It’s where prospects form a first impression and decide whether they want to take the next step,” said Susan Theder, CMO at FMG. “Video has been proven to increase the time visitors spend on your site, as well as improve conversions. Yet many advisors don’t know how to produce a professional video that’s worthy of being on their public website, and once they do, they need help adding and positioning it in the best place on their site. That’s why this partnership is such a win-win. We’re excited to make it easier for advisors to leverage video to elevate their brand image to stand out from their competitors.”


  1. For both existing FMG website customers and advisors who are new to the platform, Idea Decanter will ship out a pop-up studio and direct a remote shoot to record custom video. The gear includes a light and two light stands, but the centerpiece for the record session is a remote studio app downloaded to the advisor’s phone. Live directing and coaching through the app from an Idea Decanter coach ensures great shots are captured.
  2. Once the recording is finished, the video clips are uploaded from the advisor’s phone to Idea Decanter’s team of professional editors. The finished video is delivered to the advisor for review and then to FMG to be built into the “hero” spot at the top of the homepage.
  3. Advisors wanting to add an extra custom touch to their website also have the option to produce a personal “About Us” video that can also be added to the homepage. The Idea Decanter team will help plan, script, record, and edit this video, starring the advisor and the advisory team. And it’s all done remotely!

SOURCE: Businesswire

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