Kaltura Unveils Agentic AI Conversational Avatars to Transform Enterprise Digital Engagement

Kaltura has announced the general availability of Kaltura Agentic Avatars, a new family of real-time conversational artificial intelligence video agents designed to enrich enterprise engagement for customer, employee, learning, and audience experiences. The announcement is an important milestone in the company’s vision to advance its agentic digital experience platform.

The agentic avatars leverage artificial intelligence technology to bring together the naturalness of human interactions with contextual organizational intelligence and business objectives. The avatars are designed to enable enterprises to create interactive and personalized digital experiences that lead users through key moments on websites, applications, learning environments, and customer support.

Introducing Real-Time Conversational AI Video Agents

Along with the release of Agentic Avatars, Kaltura has also introduced a Conversational Agents SDK. This SDK helps developers to include real-time avatar-based conversations within enterprise applications.

Through this SDK for developers, an organization can now connect their conversational avatars with their existing data assets, workflows, and AI engines. This helps to create highly customizable conversations based on specific business needs.

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Digital experiences are often disjointed and not well-connected to the broader business environment. This leads to users not getting the necessary support during critical interactions. Kaltura’s Agentic Avatars are designed to solve this issue by introducing a new way of interacting that can understand user intent in real time and take the conversation to a specific conclusion.

By integrating avatars into digital environments, an organization can now create intelligent interaction points that can offer instant support, guidance, and information to users when they need it most.

AI-Powered Multimodal Interaction Across Enterprise Systems

Kaltura’s conversational avatars are powered by advanced AI capable of operating in more than 30 languages. The system analyzes voice input and contextual signals in real time-including screen and camera awareness—to generate dynamic multimodal responses.

The avatars are built on Kaltura’s scalable video technology foundation and can be integrated with the company’s other products under the broader category of digital experiences. This includes Video Portals, Virtual Events & Webinars, Virtual Classrooms, as well as Kaltura Genie agents and knowledge bases. This ensures that the conversations are enriched with accurate information from the organization’s knowledge base.

The platform comes with a set of features to provide enterprises with control over the interaction of AI agents with users.

Developer Control and Customizable Experience Design

Using the Agentic Avatar SDK, developers are able to dictate how the avatar acts within the application. The company is given the opportunity to tailor the avatar’s dialogues, knowledge database, modes of communication, and link with the company’s systems among other things.

This gives the company the chance to make the most of the avatars as a lively, ever-ready expert that can support various business operations for the fulfillment of organizational goals.

The platform can be utilized by different teams and departments within the organization like marketing sales customer service, professional services, employee training, corporate communications, and human resources, etc.

Creating AI agents that can perform targeted tasks like increasing the rate of lead conversion, accelerating the sales cycles, resolving customer service issues, or improving training programs is something that the company, through the avatars, can do by using the knowledge of the company.

Expanding Use Cases Across Industries

Kaltura is already in discussions with multiple prospective launch partners across industries to explore how Agentic Avatars can transform digital engagement strategies.

Potential use cases include:

• Financial services: Personalized account guidance, onboarding assistance, and proactive customer support.
• Technology companies: AI-driven sales assistants that help qualify leads, guide product discovery, and support multilingual engagement.
• Educational institutions: Admissions advising, personalized tutoring, student onboarding, and certification guidance.
• Media organizations: Content discovery, subscription management, and real-time viewer support.

“Same-for-all digital experiences will soon give way to rich, agentic, personalized ones, and Kaltura is very well positioned to play a key role in this transformation,” said Ron Yekutiel, Co-founder, Chairman, President, and CEO of Kaltura. “Our Agentic Avatars superb rich-media engagement, with cutting-edge conversational AI technology and intent-based agentic logic. Organizations can create with them dynamic, interactive, hyper-personalized, human-like digital experiences with the potential to boost engagement, business outcomes, and ROI. We are very excited about the breadth and depth of use-cases across customer, employee, learner, and audience journeys – and with our SDK also about the opportunities this brings to extend our reach to developers, coding agents and builders worldwide who are looking to add integrated avatar-based engagement into their custom logic, models, and workflows.”

With the introduction of Agentic Avatars and its developer-focused SDK, Kaltura is positioning itself at the forefront of AI-driven enterprise engagement, enabling organizations to move beyond static digital experiences toward interactive, intent-aware, and highly personalized user journeys.