VideoAmp Automates Execution of Cross-Platform Campaigns with Acquisition of Elsy to Make Media Measurement More Actionable

Software and data platform, VideoAmp, has acquired media investment optimization provider, Elsy, to further scale and accelerate adoption of its measurement and currency solution. Elsy boasts holistic and measurement agnostic platform integration capabilities, supercharging VideoAmp’s technology and proprietary software stack. The integration of Elsy technology within the VideoAmp platform will significantly reduce the amount of manual work required to effectively manage and execute complex cross-platform media campaigns to deliver business outcomes.

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Founded in 2015, the New York based company, Elsy, enables advertisers, agencies and publishers to algorithmically plan, monitor and optimize complex portfolios of investments throughout the entire campaign lifecycle across traditional TV, streaming video, digital, social, programmatic, search, retail media and ecommerce platforms. As a partner and measurement agnostic platform, Elsy puts technology and algorithms at the core of the media planning and optimization process to increase efficiency and generate sophisticated optimization recommendations that maximize business outcomes for clients at scale.

“Most analytics and planning solutions are disconnected and only look backwards, leaving users in the dark in regards to what they should do next. Elsy’s technology allows for all measurement reporting and touchpoints to be aggregated in one place for a truly holistic view of all media investments. Our tech then algorithmically generates tailored optimization recommendations, taking out guesswork and providing confidence that a user is making the smartest use of their media dollars to drive growth,” said Elsy CEO and Co-Founder, Laurent Colard, now SVP of Product at VideoAmp. “The level of data-driven insight and guidance generated for media professionals when we pair our technology and algorithms with VideoAmp’s current planning, optimization and measurement software is something the market has not previously had access to.”

Elsy reduces latency and time-consuming manual operations, while also eliminating the disconnect of measurement from day-to-day decisioning, taking guesswork out of the equation and providing a holistic understanding of a campaign in unprecedented ways. Elsy’s ability to make data-driven recommendations pre-flight, in-flight and post-flight are enabled by powerful foundational features that include:

• Reporting: Powerful customizable reports to analyze and compare plans, and monitor campaign performance in near real-time relative to plans and forecasts
• Algorithms: Leading-edge predictive and optimization algorithms that evaluate opportunity to spend, predict business impact; and optimize plans within user-defined budgets, guardrails and optimization goals
• Datamart: Data ingestion, validation, integration and storage engine that pulls data from media platforms, attribution partners and business systems for ongoing tracking and recalibration
• Knowledgebase: Proprietary classification of media platforms, partners and properties which fuels the Research module and informs algorithmic recommendations and optimization
• Administration: Powerful configuration, user management and monitoring features