Whether you are a small business owner or a well-established one, there is one thing that stops everyone and that is videos. Come on, when was the last time you scrolled through social media and binge-watched reels? Not too long ago, right?
Now imagine as a small business owner, don’t you think it is ideal to tap into this never-ending potential?
Small business video marketing is probably the hot searched topic right now because every entrepreneur wants to be at the beat of social media. Hence, adding video marketing to your list of tasks is probably the last thing you want to do, especially if you have no expertise with video and don’t know where to begin.
Many entrepreneurs and small-business owners are reluctant to use video marketing because they believe it to be too difficult, time-consuming, or even expensive. It’s not just you: 16% of non-video marketers said they don’t utilize video marketing because they don’t have the time, and another 17% say it’s too expensive.
But guess what, it doesn’t have to be expensive or time-consuming to use video marketing. Every day, 49% of people watch at least five videos. The lesson? Despite the variety of videos, people still need video material.
In this blog, we will walk you through several fast techniques for your small business to begin using video marketing that is both time- and money-saving.
Small business video marketing: The Why’s Explained
It may seem impossible to make a significant impact with a film on a tight budget because we frequently witness high-budget videos from companies like Nike, Adidas, and much more. The fact that low-budget videos can go viral just as easily as those from more well-known firms, however, is one of the biggest advantages of video marketing. The use of video can be a terrific method for small businesses to reach out to new audiences, connect and delight current clients, and even boost sales.
6 video marketing ideas for small business
It might be a little confusing to know where to start using video marketing for small businesses because there are so many different ways to accomplish it, especially if you don’t have much time. Not to worry! Here are six sorts of results-driven videos that each small business may use by default to save time (and money).
1. Tell your brand story through a compelling video
Brand story videos offer viewers a deeper understanding of the background, goals, and unique selling points of your company.
Consumers are more likely to buy from particular companies if they stand for something greater than merely their products and services and if the brand values coincide with their own personal values, according to 52% of respondents. 64% of consumers find brands that convey their mission more attractive.
Therefore, opening up about your background and your ideals, especially in a format as private and immersive as video, maybe what ultimately helps people feel connected.
2. Upload an explainer or product videos
Upload videos showcasing your product’s features, advantages, and functionality. Product videos are a great way for small businesses to demonstrate their products in use and attract potential customers because 96% of people have used videos to figure out more about a product or service.
Wyzowl’s report on video marketing statistics for 2022 states:
● 96% of consumers have looked at a product or service explanation video to learn more.
● 88% of consumers claim that watching a brand’s video persuaded them to purchase a good or service.
● 78% of consumers claim that watching a video persuaded them to buy or download a piece of software or program.
3. Post Informative Educational videos
By educating your audience on subjects related to your industry or niche, educational videos enable you to position yourself as a thought leader or industry authority. This could be in the form of instructions, tutorials, questions, and answers, or advice.
Instead of directly pitching your products or services to your audience, you instead add value by educating them on a topic connected to the one you sell by showing them how to do something new. This increases your credibility in your business and helps you acquire the trust of your audience.
4. Proof, proof, and proof
The concept of social proof states that our behavior is influenced by the thoughts and behaviors of others. You may use the authority and influence of people outside of your company to establish social proof and develop favorable brand sentiment for your small business marketing films.
These videos might include user-generated content from your customers on social media, video collaborations with brand ambassadors or influencers, product reviews, and customer testimonials.
5. Behind-the-scenes videos marketing goes a long way
Customers can get a peek at the person or persons that run your company by watching behind-the-scenes footage. You may, for instance, produce a film introducing the team, provide personal anecdotes, or showcase regular business operations, such as how your items are created or your interactions with clients.
6. Hidden Gem for small business video marketing: Posting FAQs
You can’t go wrong with an internet video that responds to a frequently asked question (FAQ) if you’re searching for a great approach to get started with video development. These videos are “low stakes,” so you don’t require a significant budget to start producing them.
Because they can cut down on the amount of time your staff spends addressing queries, FAQ films are useful resources. Imagine that your team has saved time by not having to again respond to the same inquiry for each hour that your video is seen. The statistics on the duration of time spent watching your FAQ films may also be used to demonstrate the effectiveness of the video to stakeholders.
FAQ videos are valuable resources because they can cut down on the amount of time your team spends responding to inquiries. Videos of FAQs can help your clients learn to trust your brand and give them the confidence to look up their own questions. They can also be fantastic testing grounds for ideas. These videos can be done by employees at your organization to help them feel more at ease in front of the camera.
Final Thoughts on small business using video marketing
If you’re ready to breathe new life into your marketing efforts, it’s time to set your message into motion with video content. Videos open the door for people to truly see your brand. In turn, you build a relationship with your customers that’s based on authenticity. The stage is set and the camera is rolling–all that’s left to do is tell your story. Fortunately, you now have five ways to do it. Time to get sharing!
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