Greenlite Ventures, Inc. dba Game Time Productions has entered into a Strategic Alliance with Ft. Lauderdale-based BrandStar, one of America’s premier strategic marketing and production companies.
Game Time Productions recently entered the Sports Licensing and Merchandising markets through the acquisition of Game Time Watches and Game Time Bands.
Game Time is the leader in licensed sports watches having active, ongoing license agreements with the NFL, MLB, NHL, NASCAR, and WWE, along with several iconic athletes and brands.
GRNL also recently formed Game Time Media, Inc, to develop its podcast content and distribution networks, along with its social media, public relations and media outreach efforts.
Also Read: ibex is Revolutionizing the Utilities Marketplace with a Full Range of Customer Experience Solutions
BrandStar‘s role in the partnership includes directing all Game Time marketing and production activities, including marketing plans and presentations, podcast production and distribution, corporate messaging and branding, public relations, social media and website content, and celebrity partnerships.
BrandStar is receiving shares and warrants in GRNL and a 50% interest in GRNL’s Game Time Media subsidiary. The companies are seeking to soon expand the Strategic Alliance through BrandStar’s Sports and Entertainment Division.
BrandStar’s client list features market leaders from virtually every major sector including Google, Amazon, Toyota, Microsoft, Walmart, Comcast, Home Depot, and Allstate.
“I have had a 30-year association with BrandStar, and a personal friendship with its founder, Mark Alfieri, and I continue to be amazed by its facilities, equipment and futuristic studios,” says Matt Cohen, CFO of GRNL. “Mark has assembled a remarkable, multidisciplinary team of professionals, and I’ve no doubts that formally joining our clients with BrandStar’s expertise, we will provide exponential value to the professional athletes and organizations with which we are involved.”
“All of us are thrilled with this new relationship with Game Time Productions, and specifically, Matt (Cohen), someone for whom I have tremendous respect and admiration,” says BrandStar founder and CEO Mark Alfieri. “The synergies between our companies could not be more striking and I believe we have the products, people and services readily available to help Game Time achieve its ultimate goals. I look forward to rapidly advancing the wide range of new projects, relationships and business combinations that our partnership has already started to generate.
SOURCE: PR Newswire
Comments are closed.