MarTech360’S Weekly News Roundup Featuring Appcues, SOCi, Liftoff, Semrush And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Appcues Named Leader in Customer Onboarding by the Product Marketing Alliance

Appcues, the product onboarding and adoption platform for web and mobile apps, has been named the 2023 Customer Onboarding Pulse Leader by the Product Marketing Alliance. The annual Pulse Awards recognize the best product marketing tools in the market and celebrate the teams and individuals behind these valuable solutions.

Clinch Partners with Samsung Ads to Enable Advertisers to Personalize Video and Digital Ads at Scale

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced a certification with Samsung Ads to deliver a new automated, data-driven personalization solution to the Samsung Ads platform.

• In Social Media Technology news this week…

Jerry Media Co-Founder, James Ohliger, Joins Taktical Digital

Taktical Digital, a leading performance marketing agency in New York has announced that marketing veteran James Ohliger, has joined the Taktical Digital team as the new Head of Creative Content and Influencer Marketing. James, also known as Krispy, formerly served as Chief Content Officer for Jerry Media, the creative agency he co-founded with F*ckJerry.

SOCi Selected as Platform of Record for Localized Marketing by Growing Franchise Pet Supplies Plus

SOCi Inc., the marketing platform for multi-location brands, has partnered with Pet Supplies Plus as the franchise brand’s platform of record for localized social media marketing. With over 665 stores across 41 states and counting, Pet Supplies Plus needed a platform and team to support the development and execution of a localized social media strategy that highlighted the brand’s high level of engagement within its local communities.

• In Mobile Tech news this week…

Scripps nominates two new board members

The E.W. Scripps Company has nominated Raymundo H. Granado and Monica O. Holcomb, two members of the Scripps family, for election to its board of directors.

Liftoff’s Creative Ad Index Report Finds Longer Video Ads More Effective Than Shorter Ones

Liftoff, the leading growth acceleration platform for the mobile industry, unveiled its fifth annual Mobile Ad Creative Index report. The report analyzes trends across five key app verticals: gaming, e-commerce, finance, entertainment, and dating & social.

• In Marketing Analytics news this week…

Personica Unveils Delightable ‘Guest Relationship Management’ App for Restaurants

Personica, the most respected marketing and analytics platform for restaurants, has launched Delightable, a powerful Guest Relationship Management tool.

Viant Technology Earns Spot in G2’s 2023 Best Software Awards for Marketing & Advertising

Viant Technology Inc. a leading people-based advertising software company, announced that it has been named to G2’s 2023 Best Software Awards, on the Marketing & Advertising list. This recognition is determined via actual customer feedback on software features and functionality.

• In Martech Content news this week…

New Resources Consulting Seeks Individuals for Affiliate Program

New Resources Consulting (“NRC”) launches an affiliate program that brings our world-class technology consulting solutions to organizations across the United States. Based in Milwaukee, WI, New Resources Consulting is the largest locally owned IT consulting firm in the state of Wisconsin.

Semrush Acquires Leading Marketing Education Company Traffic Think Tank to Bolster Semrush Academy…

Semrush, a leading online visibility management SaaS platform, announces the acquisition of Traffic Think Tank (TTT), a leading marketing education company and community featuring premium content by and for world-class marketing and growth leaders.

Article of the Week

Does CRM For Architecture Firms Benefit Client Relationships?

Every architecture firm knows how important their client is and makes 200% sure that they don’t lose any.

As a result, it is clear that the construction and design industries have unique client relationship management requirements. You must not only keep track of your clients, but also manage projects, bids, potential gigs, and other tasks. Everyone is hesitant to adopt unfamiliar technologies, but the rise of dynamic CRM for architecture firms is changing the way you do business.