MarTech360’S Weekly News Roundup Featuring Cision, Oracle, Adludio, Brightcove, And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Cision Unveils Guaranteed Paid Placement, Providing Clients with Unmatched Visibility and Control…

PR Newswire, a Cision company and a global leader in public relations and marketing software solutions, announced the launch of Guaranteed Paid Placement, an upgraded version of its Sponsored Placement solution.

Oracle Audiences Available Through OpenX for Supply-Side CTV Targeting

OpenX Technologies, Inc., one of the world’s leading omnichannel sell-side platforms announced a new collaboration with Oracle that connects Oracle Audiences with OpenX’s CTV, app, and web inventory.

• In Social Media Technology news this week…

Taboola Drives Over 50% Return on Ad Spend for Bombas with First-Ever Holiday Slippers Campaigns

Taboola, a global leader in powering recommendations for the open web, announced the results of successful advertising campaigns with comfort-focused apparel brand Bombas, dramatically increasing Return on Ad Spend (ROAS) by more than 50%.

Fors Marsh Acquires Brunet-García

Fors Marsh announced that it has acquired Brunet-García (B|G), a full-service social impact marketing firm based in Florida that focuses on improving health, safety, and cross-cultural education and outreach.

• In Mobile Tech news this week…

Adludio Raises £2m to Build on Rapid US Growth and Launch New Platform

Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, has secured a further £2 million investment from Mercia, following an initial investment of £4 million in 2021.

3Play Media and Brightcove Partner on Video Accessibility

3Play Media, the world’s leading media accessibility platform, announced an expanded partnership with Brightcove, the world’s most trusted streaming technology, that allows customers to access and order services – including closed captioning, live captions, audio description, and video localization services – from directly within their existing video production workflow

• In Marketing Analytics news this week…

Denny’s Partners with Sparkfly and Olo to Launch Next-Generation Customer Engagement Ecosystem

Denny’s Corporation has forged a strategic partnership with Sparkfly, an award-winning retail technology solutions company, and Olo, a leading open SaaS platform for restaurants, to launch a next-generation intelligent customer engagement ecosystem.

Authentic Brands Group Partners with Amperity to Supercharge Their Customer Data

Amperity, the leading enterprise customer data platform (CDP) for consumer brands, and Authentic Brands Group (Authentic), a global brand development, marketing, entertainment, and digital platform, announced a partnership whereby Amperity will become Authentic’s cornerstone partner for data management strategy, helping to unify in-store and digital experiences for consumers across its portfolio of brands.

• In Martech Content news this week…

Veritonic Added to List of Preferred Audio Attribution Partners by Spreaker from iHeart

Veritonic, the industry’s comprehensive audio analytics and research platform, announced that they have been approved as an audio attribution partner by Spreaker, a multi-faceted podcast platform and global leader in podcast ad technology. As a result, the 50,000+ creators and brands that use the Spreaker platform to distribute their podcast content can elect to utilize Veritonic’s full-funnel attribution capabilities to optimize and further increase the ROI of their audio campaigns.

CoPeace and KidGlov Announce Strategic Partnership

CoPeace, an impact investing and services company, and KidGlov, an advertising, marketing and branding agency, announced a strategic partnership to supply services to one another. Both companies are incorporated as Colorado and Nebraska Public Benefit Corporations, respectively, and are Certified B Corporations, focused on delivering excellent services while also being socially responsible.

Article of the Week

Social Media Monitoring for “Listening” to Your Target Audience!

Companies use social media monitoring for keeping a track of brand mentions and see what the target audience says about their brand. Imagine you launched a campaign for introducing a new product on social media. Isn’t it important to see how the campaign did? May it be about the messaging or the reach, it’s essential to track what conversations went around that launch to understand the true response of your audience.