MarTech360’S Weekly News Roundup Featuring Google Pixel, Opera, LiveRamp, DesignRush And More!

NewsMarketing AutomationMarTech Analytics
By Krutika Parmaj
News

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

Google Pixel wins at the 2023 Kellogg School Super Bowl Advertising Review

Google Pixel is the big winner in strategic ad rankings with their #FixedOnPixel spot in the 19th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks included Doritos and Kia, with T-Mobile, in particular, averaging a top rating based on both of their ad spots. Not all advertisers had a winning night, including Rémy Martin and M&M’s, which received low grades during this year’s Super Bowl.

Quark Launches New Partner Portal to Fuel Partner Ecosystem Growth

Quark Software, the global provider of content automation, intelligence and design software, announced the availability of the new Quark Partner Portal at the core of its partner ecosystem to increase collaboration and speed partner time-to-profitability.

The Recount Joins the News Movement

Recount Media announced the sale of the core editorial assets of The Recount — the pioneering short-form video news outlet known for its coverage of American politics on Twitter, TikTok, and other social platforms — to The News Movement (TNM), a social-first news start-up.

NetBase Quid® Reveals Social Media’s Reaction to Super Bowl LVII®

NetBase Quid®, a global leader in AI-powered consumer and market intelligence, revealed social media data identifying the top performing commercials aired during Super Bowl LVII® and viewer reactions to the halftime show performance. NetBase Quid unveiled data that analyzed the regions and demographics from the total number of 5.8 million social media posts and 331 billion impressions around the big game.

Opera enters the generative AI space with new features in browsers and content apps

Opera, one of the world’s major browser developers, announced the upcoming integration of AI-generated content (AIGC) services into its PC and mobile browsers. Opera is also taking steps towards expanding its existing AI program into AIGC for its browser, news and gaming products through its own solutions and new as well as existing partnerships.

Ogury Appoints Emily Barfuss as Chief Marketing Officer

Ogury, the global leader in personified advertising, announced the appointment of Emily Barfuss as Chief Marketing Officer. In this role, Barfuss will strengthen the awareness and adoption of Ogury’s unique offering and technology – the most advanced solution for a world without cookies and IDs – across the globe.

TransMedia Group to Belt Out Arias of Publicity For New York Operatic Star Cristina Fontanelli

TransMedia Group will be managing all public relations activities for the Unforgettable Voice of opera singer, actress, performer and philanthropist Cristina Fontanelli.

Brian O’Kelley Joins LiveRamp Board of Directors

LiveRamp®, the leading data collaboration platform, announced the appointment of Brian O’Kelley to its board of directors. Previously the CEO and co-founder of AppNexus, which was acquired by AT&T in 2018, O’Kelley is currently CEO of Scope3, a company leading decarbonization in media and advertising through end-to-end emissions measurement across the supply chain. Prior to co-founding AppNexus, he co-founded Waybridge, a supply-chain platform for commodities, and was Chief Technology Officer of Right Media, a digital advertising exchange acquired by Yahoo in 2007.

The Top WordPress Development Companies In February, According To DesignRush

W3Tech reveals WordPress has a 43.1% market share of all websites globally and a dominant 63.4% share among content management systems. This makes it essential for businesses to integrate WordPress development into their digital strategy.

Hippo Video Secures $8M to Drive Sales Engagement with Personalized Videos at Scale

Hippo Video, a leading interactive video platform to increase sales engagement, announced an $8 million funding round led by Dallas Venture Capital (DVC) with participation from Alpha Wave Incubation, KAE Capital, and Exfinity Venture Partners to support the company’s rapid expansion across the U.S.

MarTech Expert Quote of the Week

MarTech360 Interview With Jill Ransome, Chief Marketing Officer, Jitterbit

Jitterbit

 

“Every aspect of a marketing strategy, from campaign design and content creation to customer retention, benefits when systems are connected and working together.”

 

Article of the Week

Sales Enablement

Sales enablement is an iterative process of providing the right sales enablement tools and resources to your sales team to help them close more deals. According to Aberdeen Strategy, sales enablement “enables” companies to capture nearly 23% higher lead conversion rate. A whopping 75% of companies utilizing effective sales enablement processes report almost 40% growth and exceed their revenue targets by 25% within a span of just 12 months.

Krutika Parmaj 177 posts 0 comments

Krutika is a digital marketing and content specialist with a passion for writing and understanding the latest trends in Marketing Technology. She is an expert in creating marketing content that is not just informative but also compelling. She is a Tech and MarTech storyteller with a keen eye for smart business practices. Additionally, she is responsible for writing, creating, and executing content marketing campaigns to find new customers and keep the ones that we have already engaged.

Krutika loves the mountains but when on the ground she loves to unwind with a great cup of tea and have a pumped up playtime session with her pet dog.

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