MarTech360’S Weekly News Roundup Featuring Marketer.co, Hyundai, Brandlive, SmartStop And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Digital Marketing Agency, Marketer.co, Expands Footprint to Phoenix, Arizona Market

Digital marketing agency, Marketer.co, is proud to announce the expansion of their local marketing services into the Phoenix, Arizona market. With this move, they will be able to provide their clients with customized solutions that help them reach and engage with their target audiences in an effective way.

Custom Mylar Bags Now Come in all Shapes and Sizes from SunDance USA

SunDance USA leads the commercial printing and packaging industry in the Southeastern U.S. by continuing to add impressive capabilities. The company’s most recent installations include custom mylar pouch production equipment and sophisticated stand-up pouch die-cutting machinery. These innovative capabilities give SunDance clients complete access to the hottest new packaging trends.

• In Social Media Technology news this week…

All-New Marketing Campaign for Hyundai’s IONIQ 6 Explains Why It’s Time to Go Electric

As the electric vehicle journey continues to evolve, making the switch can be overwhelming to some consumers, but Hyundai has thought of everything to turn the EV transition into a lifestyle transformation – and they are highlighting that in the national marketing campaign for the all-new all-electric IONIQ 6. The campaign’s theme, “It’s Time to Go Electric,” will come to life in broadcast and social media commercials starring Kevin Bacon and his daughter Sosie Bacon. The first ad will air during professional football’s conference championship games on Jan. 29.

Dealer OMG Breaks Down Ad Platform Barriers with A Powerful Marketing Platform That Benefit U.S

Dealer OMG, a tech-enabled leading automotive social marketing service provider focused on delivering advanced social media solutions to dealerships and OEMs, is proud to introduce vinAMP, a comprehensive marketing platform.

• In Mobile Tech news this week…

Radiply Rising Radio Station “Power Radio Nation” Is Helping Businesses Thrive in 2023!

One of the hottest radio stations “Power Radio Nation” is breaking records with active daily listeners and is helping businesses thrive in 2023! As many businesses are looking to scale back on marketing initiatives due to inflation and/or are looking to cut expenses in anticipation of a pending recession, Power Radio Nation is happy to help businesses maximize their budgets by offering 50% off radio advertisement rates until the end of February 2023.

Brandlive Adds New Video Tools to Enterprise Video and Events Platform

“Today’s largest and most influential companies are facing a need to create an increasing volume of high-performing video content and video events, but it can often be difficult to keep things fresh, compelling, and memorable,” said Sam Kolbert-Hyle, CEO, Brandlive. “Legacy platforms just aren’t cutting it for marketers who want to create more immersive and interesting experiences to showcase their brand. Marketers need to think of themselves as producers in the same vein as Hollywood, television, and creators, with audiences to move, and shows to make. Brandlive is a marketer’s secret weapon, and we’re delighted to introduce these new solutions.”

• In Marketing Analytics news this week…

SmartStop Self Storage Completes Roll Out of Self Storage Manager’s New Cloud Version

Self Storage Manager, Inc., a total solutions provider for the self-storage industry and developer of Self Storage Manager (“SSM”), announced that SmartStop Self Storage, REIT, Inc. (“SmartStop”), a self-managed and fully integrated self storage company in US and Canada has completed the roll out of the new cloud version of Self Storage Manager (“SSM Cloud”) across their entire owned and managed portfolio of 179 properties.

Three ways your marketing can stand out in a cluttered home service industry

Ripley PR, the leading global public relations agency specializing in home services, franchise and B2B tech, offers three strategies for home service companies looking to stand out among competitors and gain market share in an increasingly crowded, marketing-savvy industry.

• In Martech Content news this week…

UNice Hair Partners With Awin Affiliate Marketing Network To Accelerate Business Growth

As one of the leading human hair wigs and bundles retailer, UNice Hair now joins the Awin affiliate program to take further steps into the global market and gain more presence in the hair industry.

Urban One’s iOne Digital Division Pushes Its Storied Legacy Forward with Rebrand of its…

iONE Digital (formally known as Interactive One), the leading digital media company creating and distributing premium content for Black and urban lifestyle enthusiasts, is proud to announce the dawn of a new era in its consistent evolution. iOne Digital’s dynamic portfolio of media brands deliver entertaining, engaging, culturally and socially aware original content from a fresh perspective connecting with over 24 million unique monthly visitors.

Article of the Week

Top 6 MarTech Trends in 2023 Revamping the Way Brands Connect With Customers

It is important to prioritize the impact of MarTech investments by concentrating spending on emerging technologies that expedite marketing processes as marketers get ready for more complex and cutting-edge issues in the upcoming year. Among the Marketing tech trends that organizations are considering utilizing are sponsored communities, virtual reality, interactive content, influencer marketing platforms, and consumer data platforms. Which ones are you contemplating for your marketing stack in 2023?

MarTech Quote of the Week