MarTech360’S Weekly News Roundup Featuring Netflix, Amplitude, Optimizely, Adjust, And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Integral Ad Science Ad Verification Program Goes Live With Netflix

Integral Ad Science, a global leader in digital media quality, launched Viewability and Invalid Traffic verification for Netflix’s ad-supported plan, following the partnership announcement in 2022. These solutions ensure advertising campaigns running on Netflix are delivered fraud-free and are seen by real viewers.

Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards

Tinuiti, the largest independent performance marketing firm in the U.S., announced it has won two Microsoft Advertising Partner Awards — the Growth Media Division has won the Microsoft Advertising Channel Partner of the Year, and the Search/Shoppable Media division has won the Microsoft Advertising Client Partnership of the Year.

• In Social Media Technology news this week…

Clubhouse Media Group, Inc. Announces Plans For Live Video Feature On HoneyDrip.com

Clubhouse Media Group, Inc, a social media firm and digital agency, announced that HoneyDrip.com will soon be adding a feature that will allow creators access to one on one live video chats with their fans / subscribers .  The video chat will be hosted within Honeydrip.com’s secure site (as opposed to being routed to a third-party site).

MyyShop Makes Waves at SXSW with Social Commerce Empowerment Plans for Content Creators

MyyShop, a cross-border social commerce platform launched by DHGATE Group in 2020, completed a successful four-day exhibit at SXSW Creative Industries Expo, held from March 12-15, 2023 in Austin, Texas. MyyShop booth at the Austin Convention Center attracted thousands of attendees who were eager to learn about the platform’s AI-powered capabilities, including empowering creators to discover viral products quickly, build customized stores, and earn commission on sales.

• In Mobile Tech news this week…

Attentive Launches in APAC Region as Global Expansion Continues

Attentive, the conversational commerce platform, announced it is continuing its global expansion with an office opening in Australia—the first establishment in the APAC region and second regional office outside of the US.

Adjust Unveils Pulse: Smart Alerts For Marketers to Optimize Mobile Campai

With businesses under increased pressure to maximize marketing efficiencies, mobile marketing analytics suite Adjust unveiled Pulse, a monitoring and alerting solution that empowers marketers with essential insights to know when to optimize their mobile campaign performance. Pulse enables marketers to easily create highly customizable alerts and reduce the noise of unhelpful updates so they can immediately focus on what matters.

• In Marketing Analytics news this week…

Amplitude Announces New Capabilities to Help Data Leaders Scale Experimentation

To better support data leaders as they improve their organization’s experimentation practices, digital analytics leader Amplitude, Inc. announced an expanded suite of product features for its world-class experimentation offering, Amplitude Experiment.

Notified Announces Industry-Leading GlobeNewswire AI Press Release Generator

Notified, a globally trusted technology partner for public relations, investor relations, and marketing professionals, announced an AI based press release generator for GlobeNewswire, one of the world’s largest newswire distribution networks. Notified is launching a beta in April 2023, for early adopters to provide real-time feedback and have a forum to openly discuss the impact of AI on their work. To learn more and apply for the GlobeNewswire AI press release generator beta, visit https://insight.notified.com/globenewswire-ai.

• In Martech Content news this week…

Optimizely Recognized as a Leader in 2023 Gartner® Magic Quadrant™ for Content Marketing Platforms

Optimizely, the leading digital experience platform (DXP) provider, announced it has been named a Leader in the 2023 Gartner® Magic Quadrant™ for Content Marketing Platforms. Gartner has positioned Optimizely in the Leaders Quadrant for the sixth year in a row for its Ability to Execute and Completeness of Vision.

Mindshare Appoints Industry Leader Patricia Marange to Executive Director, LA Office Lead

Mindshare, the media services company that is part of WPP, announced the elevation of Patricia Marange to Executive Director, LA Office Lead and Head of Affiliate Marketing. In this role, Marange will drive forward the LA office’s client work, operations, and teams, with a focus on Good Growth—Mindshare’s vision for growth that is diversified, sustainable, and enduring for the long-term. Mindshare’s LA office serves a diverse base of clients and categories, including brands such as Qualcomm, Dollar Shave Club, Zespri, ampm, and others.

Article of the Week

How To Use Google Search Console To Unlock The Full Potential Of Your Website

 

Google Search Console, formerly known as Google Webmaster Tools, is a free service offered by Google that helps website owners monitor and maintain their site’s presence in Google search results. It is a powerful tool that allows website owners to monitor and improve their website’s performance in Google search results.

 

MarTech Expert Quote of the Week

MarTech360 Interview with Jay Prasad, CEO, Relo Metrics

 

“With the potential to tap into diehard fan communities that stay with their teams for a lifetime, sports sponsorship has always come with its own, very unique type of marketing value.”