MarTech360’S Weekly News Roundup Featuring Pixalate, Veritone, Bloomreach, AdTheorent, Qlik and More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
In Marketing Automation news this week…
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the October 2022 Publisher Trust Index (PTI), a global approach to quality measurement and monthly rankings of the world’s mobile and Connected TV (CTV) apps, bringing transparency to the programmatic advertising ecosystem.
Pixalate‘s monthly PTI report provides a perspective regarding the quality of CTV apps that support programmatic advertising with rankings broken down by regions, countries, categories, and app stores. The assessment is based on various factors including invalid traffic (IVT), popularity, ad density, and engagement scores.
Louder.ai, the revolutionary advertising platform that turns ads into crowd-funded campaigns, has announced a successful beta test of its technology, conducted during the 2022 midterm elections. Specifically, Louder.ai demonstrated that its technology resulted in public donations directly to single video ads for U.S. Congressional candidates in Florida, Missouri, Virginia and Kentucky, increasing the distribution of those ads by an average of 26.2 percent over any of the ad spends initially committed. Moreover, each ad yielded new donors not previously identified by the campaign.
ViewLift, a global leader in end-to-end streaming and OTT solutions, announced the deployment of Advanced Ads Solution to help content monetization through Google Ads by enabling SDKs like PAL, Open Measurement, and Why This Ad (WTA) for its customers, helping them double their CPMs through Google Ads.
Advanced Ads Solution is a new package of player-level implementation and certifications that allow you to specify who is watching and rule out the bots and fake ads. This implementation gives publishers a lot more comfort about who is watching. The basic version of Ads implementation already has many features and tools, such as creating any number of ads, organizing them into groups, implementing ad rotation, and more. One can also implement very complex ad settings to precisely target specific groups of users and types of content.
In Social Media Technology news this week…
Veritone, Inc., creator of aiWARE, a hyper-expansive Enterprise AI platform, announced a new strategic partnership with OR Media, a leading British production company renowned for making high-profile documentaries and features films for major networks such as BBC, Discovery, Al-Arabiya, Al Jazeera English and more. Utilizing both Veritone Digital Media Hub—an AI-powered asset management and monetization solution—and Veritone aiWARE, OR Media has the technology it needs to establish Orchard Clips, its new clip-licensing business that helps both English- and Arabic-speaking broadcasters and filmmakers find, discover and license the footage they need in their preferred language.
Clubhouse Media Group, Inc., an influencer-based social media firm and digital talent management agency, announced that CEO Amir Ben-Yohanan has further reduced CMGR’s debt by converting $1,808,167 of related party debt personally owed to him, in exchange for 4,520,417,475 shares of common stock at $0.0004 per share on November 17, 2022.
“I strongly believe in CMGR’s upside potential and I’m committed to supporting its growth in every way I can,” said Amir Ben-Yohanan, CEO of CMGR. “This debt exchange assists in reducing the debt on our balance sheet, and I believe gets us one step closer to our long-term goal of eliminating CMGR’s debt and hopefully uplisting to a national securities exchange such as the Nasdaq Capital Market.”
In Mobile Tech news this week…
Bloomreach, the world’s #1 Commerce Experience Cloud, announced businesses can now integrate Snapchat ads with Bloomreach Engagement. The integration will allow marketers to drive more efficient ad spend by using customer data and key segments from Bloomreach Engagement to reach the right shoppers with each ad, ultimately lowering customer acquisition costs. A platform with 319 million daily active users who have over $4.4 trillion in global spending power, Snapchat presents a significant opportunity for marketers to reach a generation of customers that view social media as a critical piece of the shopping journey.
AdTheorent Holding Company, Inc., a programmatic digital advertising leader using advanced machine learning technology and privacy-forward solutions to deliver real-world value for advertisers and marketers, announced it has been selected as the winner of the “Best Mobile Marketing Platform” in the 2022 Digiday Technology Awards, awarding the technology platform that provides the best cross-device solutions for mobile marketing.
In Marketing Analytics news this week…
Anyword, the data-driven artificial intelligence (AI) copywriting platform, recommends a slate of best practices for marketers as the busiest shopping time of the year approaches – Black Friday, the kickoff to a projected $1.45 trillion in holiday season consumer spending.
Some 88 million online shoppers spent $8.9 billion on Black Friday 2021, making it a critical time for marketers to attract potential buyers. Anyword’s powerful predictive analytics helps generate high-performing marketing copy for every channel and every format.
Bridgeline Digital, Inc, a cloud-based marketing technology software provider, announced that its AI-powered site search, HawkSearch, is now available for Multi-Storefront users on the BigCommerce platform.
BigCommerce has expanded the availability of Bridgeline’s HawkSearch connector to their Multi-Storefront users, including leading brands such as Ted Baker, Vanity Group, and Airofit B2B. BigCommerce sites powered by HawkSearch can index product catalog data, build personalized recommendations, and offer data quality enhancement across their multiple online storefronts.
Qlik® announced Fujitsu has implemented Qlik to accelerate its data transformation processes and enable data-driven business operations across the entire organization.
Fujitsu, one of Japan’s leading technology companies, is strengthening its data management capabilities by implementing a standardized approach to the management, collection, and use of data as part of its purpose to ‘make the world more sustainable by building trust in society through innovation.’
MarTech Expert Quote Of The Week
“By operationalizing Customer Success, businesses can provide more consistent customer experiences. CS, more broadly, ensures that marketers can glean greater value from these experiences in addition to the product itself – so, technology is only part of this.”
Article Of The Week
The world in which B2B marketing professionals work today is much more complicated than it has ever been. Budget restrictions, the need to adjust to the damaging effects of the COVID-19 pandemic, and a lot of many changes have inevitably altered both the dynamics of the workforce and the habits of their customers. Also, the need to consider new channels and privacy regulation, are all issues that today’s leaders must deal with sensitively.
All of this is made worse by an impending global macroeconomic slump brought on by tumultuous geopolitics, disrupted supply chains, skyrocketing commodity prices, inflation just like going back to the 1970s, and a number of other factors. Therefore, the way businesses operated in the past is not the way they will succeed in the future. Therefore change is inevitable.