MarTech360’S Weekly News Roundup Featuring TikTok, Razorfish, Clubhouse Media Group, Dialpad And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Ranker Insights Offers Data Solutions For Entertainment Brands and Advertisers Looking to Optimize…

Ranker and its impressive Ranker Insights platform powered by over 1.3 billion fan votes has begun working with AdTech and Data Platform companies to offer entertainment brands and their agencies a connective layer for their CTV advertising.

Razorfish Promotes Dani Mariano to President, Sets Sights on Scaling Client Services

Marketing transformation leader Razorfish announced the elevation of Dani Mariano to President as the company demonstrates strong momentum entering 2023. Mariano will be accountable for scaling the agency through advanced offerings, and empowering client growth through innovative initiatives focused on client business outcomes.

• In Social Media Technology news this week…

Clubhouse Media Group, Inc. Closes Brand Deal With Sharlize True

Clubhouse Media Group, Inc, a social media firm and digital agency, announced that they have finalized a brand promotional deal with actress, dancer, model, and influencer, Sharlize True. The deal was consummated through CMGR’s majority held entity, The Reiman Agency. True has become popular on social media, amassing 3.1M+ followers on TikTok alone. She is also an entrepreneur, creating her own clothing line with her influencer sister Shariah True, called Truewrld.

Oktopost Integrates with TikTok to Scale B2B Social Media Management

Oktopost, the leading social media management solution for B2B companies, has announced its integration with TikTok as a fully supported network in its platform. Oktopost is now a part of the TikTok Marketing Partner Program, enabling marketers to leverage the power of TikTok to drive brand awareness and affinity.

• In Mobile Tech news this week…

Rave Supports Unified ID 2.0 in New Partnership with The Trade Desk

Rave, a global leader in group digital video watching, has announced its support of Unified ID 2.0 (UID2) to hash and salt their audience data for activation by advertisers. Rave’s group video-viewing platform embraces the evolving streaming content landscape, enabling consumers to watch content they love with the people they love, regardless of location. With over 70 million subscribers around the globe, Rave creates a one-of-a-kind, premium streaming experience for consumers.

Marina Maher, Founder of Marina Maher Communications, Hands CEO Reins to Olga Fleming

Marina Maher Communications (MMC), an Omnicom PR Group (OPRG) agency, announced that Marina Maher has decided to step down as CEO of the integrated marketing and communications agency she founded and has headed since 1983. Maher has named Olga Fleming, currently serving as MMC’s Global President, as the CEO of MMC and specialist agency RXMosaic, effective immediately. Maher and Fleming have been collaborating for several months to ensure a smooth succession that prioritizes MMC’s people, client excellence and business momentum.

• In Marketing Analytics news this week…

Beth-Ann Eason Joins Quad Board of Directors

Quad/Graphics, Inc, a global marketing experience company, announced that Beth-Ann Eason, a digital transformation leader, has been appointed to Quad’s board of directors, effective January 31, 2023. Eason, who most recently was Managing Director and Senior Digital Transformation Executive at Accenture, also will join Quad’s Compensation Committee.

Dialpad Brings Ai at Work to the World’s Biggest Advertising Stage

Dialpad, Inc., the leading Ai-Powered Customer Intelligence Platform that is changing the way the world works together, is taking viewers back in time and into the future in mere seconds on February 12 with its debut Big Game ad “The Good Ai” featuring 42 (yes, 42!) Ai references of past and present. The ad, produced by Hybrid Productions, pays homage to the most pivotal moments in Ai history and speaks to what’s to come as Ai powers the future of work.

• In Martech Content news this week…

Marquee Equity Aids eZdia, an E-Commerce Content Agency, in Raising 1 Million USD

Marquee Equity, a SaaS platform that helps startups get funding, has helped raise an impressive amount of $1 million for the e-commerce content agency eZdia, led by StartupXseed Ventures, for their new AI-backed SaaS platform Optiwise.ai. Marquee assisted eZdia at several steps of the fundraising process, one of which was to arrange multiple introductions within its built-in investor ecosystem.

dotCMS announces new Global Director of Partnerships, Paul Abdool

dotCMS, a leading-edge, open-source, Hybrid Content Management System software company, announced that Paul Abdool has joined the company as Global Director of Partnerships, effective February 2023.

Article of the Week

Top 3 Marketing Technology Trends In 2023

Marketing technology trends have been the center of attraction for businesses in 2022 and the same marketing technology trends will be there in line in 2023 as well. This is due to the fact that business owners are now making it a topmost priority to utilize advanced marketing tools to boost their business growth. In the near future, all marketing efforts, big or small, will require MarTech solutions.

There is an increased and visible need for flexible technology solutions for businesses. The need for the adoption of new marketing technology, its integration, and optimization is going to increase in the near future. Here are the top 3 marketing technology trends in 2023 that are the driving force behind the need for the adoption of marketing technology.