MarTech360’S Weekly News Roundup With Grammarly, DoubleVerify, Domo, Hightouch, RWS Group And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Grammarly to Acquire Superhuman, Advancing Its Vision for an AI-Driven Productivity Platform

Grammarly, the trusted AI assistant for communication and productivity, has announced its intent to acquire Superhuman, the AI-native email application known for helping users respond faster and reclaim hours every week from email tasks. This strategic acquisition strengthens Grammarly’s mission to evolve into a comprehensive AI productivity platform—positioning email as a critical interface in the future of agent-powered work.

Later Builds Social Creator Commerce and Revenue Opportunities with Domo

Domo announced that influencer platform Later is using Domo’s AI and data platform to collect, visualize, and scale its data to drive decisions and accelerate its leadership in the retail and marketing space. Later is an influencer platform that helps everyday creators earn real income by connecting them with top retailers and brand campaigns.

• In Social Media Technology news this week…

• In Customer Experience news this week…

Telnyx launches RCS Business Messaging for branded, interactive customer engagement

Telnyx, the connectivity platform for real-time communications, announced the general availability of its RCS Business Messaging through its global RCS API. The launch comes as Apple introduces RCS support in iOS 18, unlocking a unified standard for rich business messaging across Android and iPhone users.

Material Announces Strategic Partnership with Optimizely

Material, a growth strategy company providing consumer data and insights, brand and product innovation, is pleased to announce a strategic partnership with leading digital experience platform provider Optimizely. As a Silver Partner, Material leverages Optimizely’s cutting-edge solutions to drive client success and fuel customer-centric growth for the world’s largest and most recognizable brands.

• In Mobile Tech news this week…

Ad.com Acquires Public Good to Advance Purpose-Driven Digital Advertising and AI-Powered Innovation

Ad.com, a leader in performance marketing and digital media, announced the acquisition of Public Good, the foremost platform for values-based digital advertising through advanced contextual targeting. This strategic move reinforces Ad.com’s position at the intersection of performance and purpose, while empowering Public Good to accelerate its innovation and global reach.

ZetaDisplay and ENRA Technologies Partner to Drive Digital Signage Innovation in South Africa

Leading European digital signage provider ZetaDisplay has announced an exciting new partnership with ENRA Technologies, a rapidly growing South African IT and AV solutions company, to accelerate the adoption of digital signage across South Africa and the wider African and Middle Eastern markets.

• In Marketing Analytics news this week…

Hightouch Unveils AI-Powered Adaptive Identity Resolution to Clean Up Fragmented Customer Data

Hightouch, the leading data and AI platform for marketing and personalization, announced the launch of Adaptive Identity Resolution, a powerful new capability designed to transform fragmented customer data into unified, actionable profiles that flex with business needs.

Domo Deepens Collaboration with Snowflake to Accelerate AI-Driven Analytics

• In Martech Content news this week…

RWS Acquires Papercup’s IP to Power Next-Gen AI Dubbing for Enterprise Clients

RWS, a content solutions company powered by technology and human expertise, has acquired the intellectual property behind Papercup’s breakthrough AI dubbing technology – known for its unique ability to reproduce a speaker’s tone, pace and emotion faithfully.

WordPress Vip Launches The Next Chapter In Enterprise CMS

WordPress VIP, the Open & Intelligent Experience Builder, built for the demands of enterprise, introduced a suite of new capabilities that challenge what enterprise content platforms can do. While traditional platforms remain complex, rigid, and dev-dependent, WordPress VIP brings a different approach—pairing the intuitive ease of consumer apps with the performance, scale, and security enterprises require.

Article Of The Week…..

The Rise of Zero Click Content: Winning Attention Without Chasing Traffic

For decades, the digital marketer’s north star was blindingly simple: drive traffic. Campaigns were carefully planned. Budgets were set, and success was measured by clicks that aimed for conversion. The click was king, the ultimate validation of relevance and resonance. A big change is happening. It is reshaping how brands get attention and grow. Welcome to Zero Click Content! Here, influence grows, awareness spreads, and value appears, often without needing a click. In fact, nearly 60% of Google searches in 2024 in the U.S. and EU ended without a single click, up from around 50% in 2019.

From Targeting to Copywriting: A Practical Framework for Rebuilding AdTech Strategy in a Privacy-First World

The tectonic plates of digital advertising are shifting. Marketing leaders, such as CMOs, VPs, and Marketing Heads, sense the shift in this new landscape. Third-party cookies are fading away. Stricter privacy laws, like GDPR and CCPA, are here, too. Plus, consumer consent is changing. All this means the old AdTech playbook is no longer useful. The result? Targeting is less precise now. CPMs are rising as signals fade. The big question is: How can we improve performance as our normal ways of seeing and hearing fade away?