MarTech360’S Weekly News Roundup With Kognitiv, MCI , Clinch, Dentsu, Adobe And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

Kognitiv Launches AI-Native, Outcome-Based Kognitiv Amplify

Kognitiv Corporation is thrilled to announce the addition of Kognitiv Amplify to its innovative omnichannel and omniaudience SaaS platform. This transformative AI-native, outcome-based paid media optimization software has been designed to reshape and propel brands’ acquisition and customer engagement strategies by delivering highly targeted cross-channel advertising at scale.

​Kognitiv Amplify brings outcome-based planning, execution and optimization to paid media by driving relevancy and increasing conversions with AI-powered hyper personalization, cross-channel workflow automation, and real-time optimization.

Seedtag Launches Contextual TV, a First-of-its-Kind Solution for CTV Advertisers

Seedtag, the global leader in contextual advertising, announced the launch of Contextual TV, a first-of-its-kind offering that harnesses AI-based network dynamics, rich insights and bespoke creative to enable advertisers to create more effective CTV strategies and drive high-performing, privacy-compliant advertising campaigns across the open web and advanced TV. Expanding into CTV was a natural step for Seedtag, demonstrating the company’s dedication to supporting its clients across all screens and moving towards becoming omnichannel.

Sourcepoint Partners with Freestar to Provide Access to Portfolio of Leading Privacy Solutions

Sourcepoint, the practical privacy software company trusted by the world’s most influential brands, announced a partnership with Freestar, the leading monetization partner for content publishers and e-commerce sites, to provide Freestar’s customers with Sourcepoint’s best-in-class privacy products. Through the new partnership, Sourcepoint will equip Freestar’s customers with the solutions and expertise needed to navigate today’s complex privacy landscape.

The partnership sees Sourcepoint’s consent management platform (CMP) included in Freestar’s offering, providing customers with the support needed to work towards compliance in a landscape of ever-changing regulations, industry frameworks, and platform requirements.

MCI USA Wins Seven MUSE Creative Awards for Strategic & Digital Communications

MCI USA is proud to announce its strategic and digital communications work won seven 2024 MUSE Creative Awards. Hosted by the International Awards Associate (IAA), the MUSE Creative Awards is an international competition for creative professionals who inspire others to greater heights. The US Creative Services department of MCI, a global marketing and engagement agency, was recognized for a broad range of outstanding projects in branding, video, social media, and print design.

Clinch Marks Industry Milestone as the First Client-Side Ad Server to Integrate Unified ID 2.0

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced their adoption of Unified ID 2.0 (UID2), a privacy-conscious identity solution built for the open internet, into their identity framework. This move positions Clinch as the first client-side ad server to incorporate UID2, marking a major industry development.

Pioneered by The Trade Desk, UID2 is an identity solution that allows participants to create an identifier from emails or phone numbers while maintaining the value exchange of the open internet.

PadSquad Reinvents Interactive Video Advertising Through Launch of Enhanced VidStream+

PadSquad, the leading provider of high-impact digital ad experiences for brands and agencies, launched a full suite of mobile executions for its already groundbreaking VidStream+ product. PadSquad’s new technology now offers advertisers the ability to combine sight, sound, motion, and interactivity for video across more devices, creating greater opportunities to reach consumers at scale.

Built upon the assets PadSquad acquired from Source Digital in April 2023, VidStream+ brings interactivity to pre-roll video that isn’t available at scale anywhere else.

Dentsu Launches Merkury For Media, Next Evolution Of Entirely People-informed And Activated Media

Dentsu announced the official launch of Merkury for Media, the network’s latest offering within its unrivaled global data, identity, and insights platform, Merkury. The new product is the only one live in-market today where every dollar of media is placed using first-party people data optimized to business outcomes as the root of all linear and digital media planning and buying.  Dentsu’s global Merkury product suite will continue to expand in scope and scale in new markets across enterprise, media and creative capabilities in the coming months.

Twilio Launches Unified Profiles and Agent Copilot, Combining Customer Data and AI to Boost…

Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, announced the launch of two new innovations within Twilio Flex, the cloud-based digital engagement solution: Unified Profiles and Agent Copilot. Unified Profiles provides businesses with access to a native data layer powered by Segment, enabling the collection and activation of real-time, consented data for personalized interactions. Agent Copilot leverages this data alongside artificial intelligence (AI) to empower employees with automation and boost productivity.

Deloitte Digital Unveils the Content Intelligence Hub for Optimizing Content Supply Chain Agility…

Deloitte Digital, in collaboration with Adobe and Amazon Web Services (AWS), is proud to introduce the Content Intelligence Hub, a solution designed to deliver intelligent content in a personalized and privacy-centric manner. This innovative platform is built to help brands better connect with their customers through media and owned properties. The technology leverages Adobe’s full experience suite including Adobe Experience Platform, enriched by media data, and third-party data in a secure, privacy-centric collaboration using AWS Clean Rooms, for the first time to address sector specific challenges.

Adobe Announces Generative AI Solutions to Jumpstart Content Supply Chain for Enterprises

Adobe Summit – the world’s largest Digital Experience Conference – Adobe announced major product innovations that will empower brands to optimize their entire content supply chain with generative AI. For most organizations, their content supply chain – the end-to-end business process that every company needs to deliver the content required for marketing campaigns and personalized customer experiences – is a web of disconnected workflows, teams and systems that often break down. At the same time, the demand for content that is personalized and engaging is exploding.

Article of the Week

CTV Advertising: Everything You Need to Know in 2024

CTV AdvertisingDigital advertising that is displayed within streaming media is known as CTV advertising. It includes, for instance, advertisements displayed next to TV shows or live streams watched on streaming devices. Interactive advertisements are an additional example. These are targeted advertisements that foster interactions with the audience. Online video (OLV) and in-stream advertisements are two more types of video commercials appearing within online video content.

Audiences are watching their favorite shows using numerous streaming devices and services; hence, it becomes essential for marketers to connect with these consumers. CTV advertising can help with this tremendously.

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