MarTech360’S Weekly News Roundup With LiveOne, Wondershare, Integral Ad Science, Nielsen, Roku And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

LiveOne and DAX United States Renew Exclusive Partnership for 2026

LiveOne, an award-winning creator-first music, entertainment, and technology platform, has announced the renewal of its audio advertising partnership with DAX, a pioneering digital advertising platform owned by Global, the Media & Entertainment group.

FINNY Secures $17M Series A for AI Prospecting Platform

FINNY AI Inc., announced that it has raised $17 million in Series A funding. The round was led by Venrock, with participation from new investors including former Vanguard chairman and CEO William McNabb, Activant and Altruist’s Jason Wenk, as well as continued support from existing investors Y Combinator, Maple VC and Crossbeam Ventures.

• In Mobile Tech news this week…

Monks Welcomes Sneha Ghosh as EVP Data, NAMER

Monks, the global, digital-first, data-driven, unitary operating brand of S4 Capital plc-has appointed long-time data visionary Sneha Ghosh as EVP Data, NAMER to accelerate the development of sophisticated data modeling across the company’s marketing services solutions.

Wondershare and Topaz Labs Team Up to Elevate AI Video Enhancement Across Creative Tools

Wondershare, a leading global consumer software firm for creativity and productivity, has announced a new collaboration deal with AI video enhancement leader Topaz Labs to bring the best of AI technology to its creative tools starting with the latest version of its AI Video Converter & Enhancer, Wondershare UniConverter.

• In Marketing Analytics news this week…

IAS Announces Completion of Acquisition by Novacap

Integral Ad Science, a leading global media measurement and optimization platform, announced the successful completion of its acquisition by Novacap, a leading North American private equity firm, in an all-cash transaction that values IAS at approximately $1.9 billion.

Nielsen and Roku Expand Strategic Measurement Partnership

Nielsen, a global leader in audience measurement, and a TV streaming platform, Roku, recently announced the expansion of their strategic partnership. The strategic partnership is expected to improve the accuracy of audience measurement for both linear TV and streaming.

• In Martech Content news this week…

Coda Launches Coda Links for Direct-to-Consumer Monetization

Coda, one of the biggest global leaders in digital content monetization and payments optimization, introduced Coda Links, which is intended to aid publishers to improve link-outs and make them direct to consumer (D2C) and secure.

Wondershare Filmora Introduces AI Mate, Marking a New Phase of Intelligent Editing

Wondershare announced that its flagship video creativity product, Wondershare Filmora, has introduced a new intelligent editing assistant called AI Mate. Designed to simplify complex editing workflows and enhance creative productivity, AI Mate marks a further step in the company’s efforts to bring AI-driven efficiency and intuitive guidance into video editing workflows.

• Article Of The Week…..

The Future of Martech Leadership: From Tool Owners to Growth Architects

Marketing today is messy. CMOs are sitting on piles of tools. Every week there is something new. Automation platforms. Dashboards. AI assistants promising to solve every problem. Teams are running in circles. Everyone is busy. Nothing really works the way it should. The insights that actually matter are still missing. People are checking reports, tweaking campaigns, hoping something sticks, and the results feel slow.

Performance Marketing vs. Brand Marketing: Who Wins in the Martech Era?

Walk into any leadership meeting and you’ll feel it immediately. The CFO wants numbers. Clean ones. Spend this much, get that much back. Performance marketing fits neatly into that worldview. Every click tracked. Every conversion tagged. Every decision justified by a dashboard. Meanwhile, the CMO is pushing back, warning about the efficiency trap. The quiet risk of chasing short-term wins while long-term growth slowly erodes.