MarTech360’S Weekly News Roundup With Moloco, Sprout Social, Visla, Medallia And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Moloco Launches Agency Partner Program to Extend Benefits of Operational Machine Learning to…

Moloco, a leader in operational machine learning (ML) and performance advertising, unveiled the Moloco agency partner program. This program empowers agencies to scale performance for advertiser clients, accelerate user acquisition, and amplify the agency’s presence as a performance marketing leader in mobile app advertising.

The Moloco agency partner program offers comprehensive benefits to accelerate agency revenue including:

• Win new business: Fuel agency success using Moloco’s training resources, pitch support, and incentives to win new business
• Drive client success: Boost client success through industry insights, technical support, sales resources, and early access to new products

Viant Bolsters Data Platform with AI

The advertising industry is at an inflection point, where digital identifiers continue to diminish making audience targeting and measurement increasingly more difficult. The challenge for advertisers is capturing a holistic understanding of their advertising performance and investment. To solve for these challenges, Viant has amplified the capabilities of its Data Platform including new innovations like Chat with Data that allow advertisers to apply generative AI technology to more easily analyze campaign performance and understand important KPIs like ROAS. One independent agency that used Viant’s Data Platform, ESB Advertising, recently saw an increase in ROAS by 40%.

• In Social Media Technology news this week…

IAS Expands Ai-driven Brand Safety And Suitability Measurement To Meta

Integral Ad Science(IAS ), a leading global media measurement and optimization platform, announced that its AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product is now generally available across Facebook and Instagram Feed and Reels.

IAS’s new post-bid Brand Safety and Suitability Measurement expansion with Meta gives advertisers increased transparency into whether their campaigns are appearing next to safe and suitable content.

Sprout Social Named #1 Best Software Product by G2

Sprout Social, an industry-leading provider of cloud-based social media management software, announced it has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. Businesses are navigating a rapidly changing landscape and social media has emerged as the place to connect with customers and gain the insight needed to make smarter, faster decisions. Earning G2’s top recognition for software products overall reflects the essential role of social media management software in enabling brands to make the most of social in this evolving environment and create lasting business impact.

• In Mobile Tech news this week…

Amagi ADS PLUS Strikes Deal With ShowHeroes, Expanding Its Presence in the European Union

Amagi ADS PLUS, the premium CTV advertising marketplace from the global SaaS technology leader for Connected TV and Free Ad-Supported Streaming TV (FAST) services, Amagi, today has announced a strategic partnership with ShowHeroes, a prominent player in the global digital advertising space. This collaboration marks a significant milestone for Amagi ADS PLUS as it further solidifies its presence and expands its reach within the European market.

Visla Launches as the Most Versatile AI Video Creation and Editing Platform for Enterprise Users and…

Visla, an AI-powered video creation and editing platform for individuals and teams, announced its official launch out of beta. The platform has already collected over hundrends of thousands of users during the beta stage, and the company is now making the entirety of its version 1 feature set available to all users.

“This is an exciting time for both Enterprise video creators and for Visla as a company,” said Huipin Zhang, Founder / CEO of Visla and Founding Engineer of Zoom Video Communications. “The Visla product is a result of nearly four years of very hard work by some of the best engineers in the video space, and we are excited to show our platform to the world.”

• In Marketing Analytics news this week…

Medallia Launches Agile Research as Addition to Medallia Experience Cloud

Medallia, Inc., the global leader in customer and employee experience, announced the launch of Medallia Agile Research, a fully self-service advanced market research tool that will be fully integrated into Medallia Experience Cloud. This innovative product will be available for all Medallia Experience Cloud users to enable customer experience, research, and insights teams to leverage one unified platform to measure and analyze consumer, market and brand insights for a comprehensive view of the business ecosystem.

Bridgenext Welcomes Rajesh Khanna as Chief Revenue Officer

Bridgenext, a digital consulting services leader specializing in technology, data, and creative marketing solutions, announced the appointment of Rajesh Khanna as Chief Revenue Officer. Khanna leads revenue growth for the newly unified company, which brings together Emtec, Emtec Digital, Wave6 and DEFINITION 6 into Bridgenext to focus on empowering clients to achieve digital realization. As CRO, Khanna will lead Bridgenext’s go to market strategy, client acquisition and expansion, and oversee offerings development, partnerships, and marketing initiatives.

• In Martech Content news this week…

DMi Partners Unveils New Amazon Commissioning Engine (ACE), a New Amazon Program to Boost…

DMi Partners, the award-winning full-service performance marketing agency specializing in affiliate, email, paid search, and SEO, announces the launch of its new Amazon Commissioning Engine, or ACE. The agency’s new Amazon affiliate service marks a strategic move, marrying the effectiveness of traditional affiliate marketing with Amazon’s unrivaled revenue-driving capabilities.

ACE connects brands with content creators and technology platforms like Levanta to help them gain and monetize traffic using user-friendly link-building tools, earning commissions on referred products, and gaining insights into audience preferences.

Microsoft Collaborates with Semafor to Enhance AI-Assisted News Content

In a recent development, Microsoft (MSFT.O) has unveiled its partnership with the media platform Semafor and various news organizations to empower journalists in leveraging generative AI for content production.

Through these alliances, Microsoft aims to guide organizations in establishing ethical protocols and procedures for the responsible integration of artificial intelligence (AI) in both newsgathering and business practices, as outlined in a recent blog post by the tech giant.

Article of the Week

Content Amplification: The Definitive Guide to Drive Traffic in 2024

Content amplification is all about getting your content in front of your ideal audience.

Imagine spending endless hours researching and writing amazing content only to find that it didn’t reach your audience. This is what a writer’s nightmare is made of.

But, you don’t have to go through it. Let’s see how you can use content amplification tips to boost conversion rates.

Content amplification is like spreading the word about your content to a bigger or more specific group of people using the internet and other methods.

This involves using different strategies and tricks, all aimed at getting more people to visit your website. Some common ways to amplify your content include putting ads online, teaming up with influencers, sending out emails, and writing guest posts on other websites.