MarTech360’S Weekly News Roundup With Optimove, Allen Media Group, VideoAmp, MindMap AI, MobiLoud And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 06 News from this Week

• In Marketing Automation news this week…

Optimove launches its new Email Marketing Solution, significantly enhancing marketers’ Creative Power

Optimove announced the next evolution of its Email Marketing Solution, significantly enhancing the creative power offered by its platform to marketers. Optimove’s new email capabilities build on its recognition in The Forrester Wave™: Email Marketing Service Providers, Q3 2024, where it earned top scores for Personalization, Process and Workflow Innovation, Email Value, and Organizational Improvement.

• In Mobile Tech news this week…

VideoAmp Appoints Tony Fagan as Chief Executive Officer

VideoAmp, the tech-first measurement company, announced a CEO transition, with Peter Liguori stepping down as Chief Executive Officer effective January 5, 2026, and Tony Fagan, currently President, assuming the role of CEO beginning January 6, 2026. Liguori remains a member of the board and continues to support the company’s long-term vision.

Allen Media Group Partners With Infillion To Power Advanced Advertising Across Streaming Services

Byron Allen’s Allen Media Group (AMG) proudly announces the launch of a strategic partnership with Infillion–a full-stack technology and media company that connects brands with audiences through high-impact, measurable advertising experiences.

• In Marketing Analytics news this week…

MobiLoud Launches AI-Powered Analytics Dashboard for Real-Time Mobile App Insights

MobiLoud announced the launch of its new AI-powered analytics dashboard, designed to give ecommerce brands real-time, actionable insights into how their mobile apps perform and how much incremental value they drive for the business.

YY Group and Graymatics Enter into Strategic Partnership for Preferred Distribution of AI-Powered Video Analytics Solutions in Singapore

YY Group Holding Limited and Graymatics-SG Pte Ltd announced the formation of a strategic partnership for the preferred distribution of Graymatics’ AI-powered video analytics solutions in Singapore.

• In Martech Content news this week…

MindMap AI Introduces Chat-Driven Mind Mapping to Turn Complex Content Into Clear Visuals

MindMap AI, an AI-powered mind mapping platform, helps users turn content from text, PDFs, videos, audio, and images into clear, editable visual maps in minutes making complex information easier to understand, organize, and refine.

• Article Of The Week…..

Why 2026 Will Be the Inflection Point for Autonomous Marketing

For the last two years, marketing teams have treated AI like a helpful intern. It creates words, proposes divisions, and makes work faster, but it doesn’t take the decision ever. That was the safe spot during 2024 and 2025. AI was able to help, but it was not the one to choose.

That comfort is ending. 2026 is the year the question changes. Not should we use AI, but what happens when AI starts owning outcomes. This is where autonomous marketing enters the conversation. Not as smarter automation, but as real decision-making capability. Agents that plan, execute, and adapt across channels while humans step away from constant approvals.

Inside Microsoft’s AI-Driven Martech Stack

Enterprise MarTech today looks powerful on paper and broken in practice. Tools everywhere. Dashboards everywhere. Yet when it comes to real personalization, most teams are guessing. Data lives in silos. CRM knows one story. Web analytics knows another. The result is a Franken stack that looks advanced but behaves dumb.