MarTech360’S Weekly News Roundup With Oracle, ViralMoment, Nielsen, RainFocus And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Aragon Research Positions VanillaSoft in the Innovator Section of the Globe for Sales Enablement…

The Aragon Research Globe™ for Sales Enablement Platforms evaluates the technology providers that allow an enterprise to manage all aspects and touchpoints of the sales process. The report states that, “Aragon’s fifth Aragon Research Globe™ for Sales Enablement Platforms examines 16 major providers in a market category where Generative AI and LLMs will help to power new Intelligent Sales Assistants that will help sales teams get their work done faster by automating many of their daily tasks around content and communications with prospects and customers.”

Oracle Named a Leader in 2023 Gartner Magic Quadrant for Configure, Price, Quote Applications for…

Oracle has been named a Leader in the 2023 Gartner Magic Quadrant™ for Configure, Price, and Quote Applications for Oracle Fusion Cloud Configure, Price, Quote (CPQ), part of Oracle Fusion Cloud Customer Experience (CX), for the seventh consecutive year.

Gartner defines configure, price, and quote (CPQ) applications as software that enables sales organizations to automate and optimize the creation of quotes and capture of orders. Of the 16 companies evaluated, Oracle was recognized as a Leader based on “Completeness of Vision” and “Ability to Execute.”

• In Social Media Technology news this week…

With New Strategic Partnership, SOCi, Smarsh Aim to Streamline Social Management, Archiving for…

SOCi Inc., the leading CoMarketing Cloud Platform for multi-location enterprises, announced a strategic partnership with Smarsh, a global leader in digital communications compliance and intelligence, which will provide multi-location enterprises with a streamlined end-to-end workflow for social media management. SOCi will integrate with Smarsh to provide a comprehensive social media publishing, compliance, and archiving solution for brands in regulated industries.

ViralMoment, AI Social Video Insights Tool Coveted by Top Brands and Agencies Including Ogilvy and…

ViralMoment, the leading provider of AI-powered social video insights and analytics, announced a seed round of $2.5M, led by Supernode Global, with participation from funds including Crush Ventures, Duo Partners, Carnegie Mellon University, and Techstars. With powerhouse brands already on board including Warner Bros, The Coca-Cola Company, WPP, and Omnicom agencies, ViralMoment’s leading AI is the only way for marketing teams to truly own and analyze short-form user-generated videos – the #1 form of social media content today. Only ViralMoment’s AI sees social video in its entirety, tracking every brand mention, emotion, and product within a video in real-time, to deliver a complete view of what’s trending as well as online image and reputation. With over 1 billion videos analyzed, ViralMoment will use this latest seed round to widen the scope of its video-reading AI and continue to arm the world’s largest agencies and brands with the most robust intelligence available.

• In Mobile Tech news this week…

Nielsen Expands National Out-of-home Panel, Bringing Coverage To 100%* Of U.s. Tv Households

Nielsen, a global leader in audience measurement, data and analytics, announced that it will expand coverage of its National TV out-of-home (OOH) panel in 2024 in order to fully represent all U.S. TV households.

For nearly a decade, Nielsen has been capturing viewing that occurs outside of the home, including airports, hotels, bars and restaurants. Through proprietary Portable People Meter (PPM) Wearables technology, Nielsen has delivered metrics for out-of-home audiences to ensure clients can track viewer consumption regardless of the platform, screen or location. By adding additional homes to the PPM Wearables footprint, Nielsen’s OOH coverage will expand from 65% to 100%.

Simpli.fi Partners with Intent IQ to Launch New Cookieless Advertising Solution

Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, announced a partnership with Intent IQ, a leader in identity resolution, to offer a new Cookieless Audience Extension solution to clients. The new offering, first announced at IAB’s Annual Leadership Meeting, integrates Intent IQ’s cookieless universal ID (‘IIQ ID’) directly into Simpli.fi’s DSP. The new integration augments Simpli.fi’s existing suite of cookieless solutions and allows advertisers to maximize reach with audiences that have become increasingly hard to target given the acceleration of cookie deprecation.

• In Marketing Analytics news this week…

RainFocus Announces Winners of Its Annual Innovation Awards During INSIGHT 2024

The prestigious Innovation Awards recognize industry leaders and their unmatched efforts to drive impactful results for their customers. To be considered an award winner, nominees must have a solid understanding of attendees to create better experiences, innovate and have a forward-thinking use of the RainFocus platform, make good use of data and insights to understand, pivot, and improve events, merge offline and online efforts to grow the company and events, or demonstrate efficiency improvements such as saving time or resources.

Echo AI Unveils Groundbreaking Expansion in Conversation Intelligence

Echo AI  announced a transformative expansion of its platform and a strategic rebrand, marking a new era in conversation intelligence. This release represents the company’s expansion beyond contact centers and into the entire organization—enabling leaders to act on real-time intelligence from every customer conversation.

“Every customer touchpoint should echo throughout the company. No word should be wasted,” said Alex Kvamme, CEO of Echo AI. “With Echo AI, we’re revolutionizing how companies engage with their customers. Our platform doesn’t just analyze customer conversations with unprecedented depth; it now turns every word, every insight, into actions. This capability is vital in driving conversions, increasing retention, and reducing operational costs.”

• In Martech Content news this week…

WP Engine Celebrates WordPress Excellence with Launch of Annual Agency Partner Awards

WP Engine announced the winners of its inaugural Agency Partner Awards, which honor the most innovative and best-in-class WordPress websites designed and built by members of the company’s global Agency Partner Program. With eight categories recognizing excellence in creativity and philanthropy to eCommerce and technical performance, the awards garnered nearly 200 entries from 90 agency partners worldwide.

FADEL Releases Brand Vision 5.1 Delivering Security, Compliance, and Process Optimization for…

FADEL, innovator of brand compliance, rights management, and content tracking software, announced release 5.1 of Brand Vision, its cloud-based brand compliance platform. The new release incorporates significant enhancements around content security and compliance, business process optimization, and AI.

“We see brands of all sizes struggling to orchestrate the complexities of digital media usage, rights, compliance, and quality across an increasingly fragmented set of channels,” said Robert Rose, author of the CMI Market Guide and Chief Strategy Advisor at Content Marketing Institute. Brand Vision is the first-of-its-kind, end-to-end cloud platform, designed to help marketers efficiently and securely manage increasing volumes of digital assets, while also empowering them to create new content with a focus on usage rights and compliance, both pre and post-campaign launch.

Article of the Week

The Definitive Guide to 2024’s Top 5 Cloud Based CRM to Elevate Your Business

Ever wondered how some companies seem to effortlessly nurture those golden customer relationships? Enter cloud based CRM software, the secret sauce behind many success stories in today’s digital landscape. With remote work skyrocketing, businesses are ditching the traditional on-premise setup for the freedom and flexibility of cloud solutions.

In this insightful guide, we delve into the burgeoning popularity of cloud-based CRM software among businesses of all sizes and industries. Additionally, we explore the top providers spearheading innovation in this space, empowering enterprises to streamline operations and enhance customer engagement like never before.