MarTech360’S Weekly News Roundup With PubMatic, Emplifi, MGID, Sinch, Cisco And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Vevo partners with PubMatic to expand programmatic buying across its global CTV network

PubMatic, an independent technology company delivering the digital advertising supply chain of the future, announced its partnership with Vevo , the leading advertising network. music videos in the world. The collaboration will kick off an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to reach the premium library at scale. Vevo’s global network includes more than 800,000 videos, with a monthly average of 25 billion views.

CallRail Labs unveils AI-powered self-reported attribution, providing even more visibility into the…

CallRail, the AI-powered lead intelligence platform, announced AI-driven, self-reported attribution capabilities (patent pending) as a part of its innovation program, CallRail Labs. With this capability, marketers and business owners can easily get visibility into the impact brand, word of mouth, social media, and other difficult to track marketing efforts have had on generating leads, providing a more complete picture of marketing performance. CallRail has provided digital marketing attribution for a business’s calls, texts and form fills since 2011.

• In Social Media Technology news this week…

Emplifi Helps Dine Brands Global Reduce Direct Message Response Times and Integrate Google Reviews

Emplifi, a leading customer engagement platform, announced it has significantly improved guest recovery workflows across social channels and integrated Google Reviews for Dine Brands Global, Inc, the parent company of Applebee’s Neighborhood Grill + Bar^®, IHOP^®, and Fuzzy’s Taco Shop^® restaurants. After managing messages from guests directly in the Facebook app – without the ability to respond, monitor, or measure guest interactions from a single dashboard – Dine Brands’ Guest Relations team required more streamlined and integrated guest recovery capabilities.

Smarsh Completes Acquisition of TeleMessage, Extends Communications Compliance Leadership

Smarsh, the global leader in digital communications compliance and intelligence, announced the successful acquisition of TeleMessage, the leader in mobile messaging and voice compliance.

“The acquisition demonstrates our commitment to continually innovating and acquiring cutting-edge technology that meets customers’ evolving needs and strengthens Smarsh’s leadership position in the digital communications compliance market,” said Kim Crawford Goodman, Chief Executive Officer of Smarsh. “Together with TeleMessage, Smarsh extends its platform of communications compliance technologies. We now solve the broadest scope of customer mobile messaging and voice use cases, capturing data across various devices, direct capture from mobile carrier networks, corporate and employee-owned devices, and consumer and business mobile applications.”

• In Mobile Tech news this week…

fullthrottle.ai Secures Second Patent to Power Unrivaled Attribution Insights for Audio and Video…

FullThrottle Technologies, LLC, an end-to-end, first-party data-powered technology company that helps marketers identify, target, and measure audiences in a privacy-focused manner, announced today the receipt of its second patent protecting technology that enables marketers to connect impression delivery to media attribution. The patent fortifies fullthrottle.ai’s already robust product portfolio, powering Smart Impression Predictor, an advanced methodology for probabilistically linking media campaign impressions to user browser sessions and enhancing the precision of media attribution. This announcement follows the recent launch of SafeMatch™, fullthrottle.ai’s easy-to-use household level attribution solution, the effectiveness of which will now be significantly enhanced by the new patent.

MGID Revamps Ad Campaign Planning and Execution With New and Intuitive AI-Driven Platform

MGID, the global advertising platform, has launched a new dashboard for MGID Ads, its self-service advertising campaign planning and execution suite. The new platform presents users with a new, more powerful intuitive interface that surfaces numerous AI-powered features, doubling the speed of campaign setup.

Users will be guided through MGID Ads with informative tooltips through the entire campaign creation process, from creative development to ad placement, leveraging extensive data analytics for maximum performance alongside a CPC calculation feature, a step-by-step tracking setup, and AI-generated creatives.

• In Marketing Analytics news this week…

Sinch appoints Executive Vice President APAC

Sinch AB (publ), which powers meaningful conversations between businesses and their customers through its Customer Communications Cloud, announced that it has appointed Wendy Johnstone as Executive Vice President APAC and member of the Sinch Global Leadership Team.

Wendy brings a broad experience and a proven track record of success from over 25 years in the technology and SaaS sectors across EMEA and APAC. She joins Sinch from Zendesk where she had the position as Senior Vice President Asia Pacific and Japan.

TNS Launches TN Insights for Enterprises to Optimize Calling Practices

TN Insights is an innovative and comprehensive reporting tool that presents outbound call data metrics, including calls answered, declined, blocked and missed, along with contact rate and duration analysis. In addition to these core metrics, enterprises can gain access to advanced reporting to benchmark their calling practices against industry peers when it comes to answer rates, as well as when and how often subscribers are being called.

• In Martech Content news this week…

Turkcell Partners with Qwilt and Cisco to Boost Content Delivery From the Network Edge, Enhancing…

Cisco and Qwilt announce a new strategic partnership with Turkcell, the leading digital operator in Turkiye. The collaboration aims to enhance the quality and delivery capacity of digital content and applications, bringing superior streaming experiences and faster data delivery to Turkcell’s 38.2 million mobile users and 3.1 million fixed broadband customers, efficiently supporting growing data demands.

Turkcell’s adoption of Qwilt’s Open Edge Cloud for Content Delivery platform is powered by Open Caching and enabled with Cisco’s edge computing and networking infrastructure

Agility CMS and Netlify Connect to Empower Enterprises with a Unified Content Integration Solution

Agility CMS and Netlify, two prominent MACH Alliance members, are excited to announce an enhanced integration between the robust headless CMS and Netlify Connect, the data unification layer. This collaboration sets out to redefine how enterprises manage their content and modernize their web architecture, bridging the gap between legacy content and modern Content Management Systems (CMS). Notably, this integration represents the first Partner Developed Connector with Netlify.

Article of the Week

What Are the Best Email Marketing Automation Tools for Small Businesses?

Email automation involves the automatic dispatch of emails to users, triggered by specific events, schedules, or conditions, without manual intervention.

Specialized email marketing automation software or tools facilitate this process, allowing businesses or individuals to craft, schedule, and send automated email sequences to their subscribers or customers.

We’ll furnish you with a comprehensive list of these tools shortly. For now, understanding the email automation process is crucial.

With the right tools, you can seamlessly capture new leads automatically, integrating them into your mailing list. Subsequently, you can craft and dispatch automated email campaigns to these leads, aiming to convert them into paying customers.