IZEA has announced the launch of ZED, an AI-powered creator economy marketing operations solution. This solution is intended to aid enterprise brands in efficiently managing influencer and creator marketing campaigns. This solution is exclusive to IZEA staff and clients. It enables the centralization of the entire creator campaign process, including planning, collaboration with creators, automation, real-time tracking, and AI-powered optimization. This comes at a time when the creator marketing space is becoming a strategic imperative for brands. This is due to the fact that campaigns now include various social media channels, content formats, and paid media channels.
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As the company puts it, the challenge remains the same for brands in terms of finding the right creators and measuring the campaign’s ROI; hence, the need for orchestration and performance is more significant. ZED fills the gap in the market by providing a central system that can handle hundreds of creators at the same time, similar to a CRM system in terms of influencer marketing operations. The significance of the news in the B2B tech/martech landscape is the evolution of the creator marketing landscape from campaign-based execution to platform-based enterprise operations with AI, automation, and analytics playing an increasingly important role.
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