AI Audience Builder is a new feature launched by Springbig, which offers an AI-powered marketing and customer engagement solution that is designed to serve regulated retailers and brands. This new feature allows marketers to create customer segments and execute campaigns using AI technology.
With this latest development, Springbig continues its efforts to make a name in the AI-powered MarTech industry. Through this latest feature, dispensary operators and other regulated retailers will have access to tools that can help them create highly segmented customers by just using their natural language.
There is no need to apply complicated filters or logic trees to create customer segments using AI technology. Instead, the marketer can simply give descriptions of who the customers should be, and the platform will generate the customers instantly.
Redefining audience segmentation for modern marketers
Customer segmentation remains one of the most effective growth levers in retail marketing, yet it is often underused because of workflow complexity. Traditional segmentation processes usually demand manual rule creation, multiple filter layers, and a deep understanding of customer data structures.
For lean marketing teams managing multiple store locations, these operational hurdles often delay campaign launches and reduce agility.
AI Audience Builder addresses this challenge by transforming segmentation into a simple language-based workflow.
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Key capabilities include:
- natural language audience creation based on purchase behavior, campaign goals, or intent
- instant audience building without manual filter setup
- faster campaign deployment, reducing setup time from hours to seconds
- higher targeting precision using live customer data
- easier access for non-technical marketing teams
“For too long, the most powerful tools in retail marketing required technical expertise to unlock,” said Jaret Christopher, Chief Executive Officer of Springbig. “AI Audience Builder changes that equation. When a marketer can describe who they want to reach in plain English and have that audience built instantly, it is not just a better workflow. It is a direct driver of revenue. We built this because speed and precision at the campaign level are where wins are made, and we are giving every one of our customers that edge.”
Driving faster decisions in high-speed retail environments
In regulated retail, where customer intent windows are short and promotional timing can directly impact conversions, speed is critical.
AI Audience Builder allows operators to respond in near real time, enabling fast campaign launches during:
- promotional pushes
- product drops
- seasonal campaigns
- store events
- high-traffic sales periods
By eliminating the delays caused by manual segmentation, retailers can create more relevant campaigns precisely when customer engagement is highest.
Businesses using the feature can expect to:
- accelerate campaign launches
- minimize segmentation errors
- improve customer lifetime value
- extract more value from existing customer data
- scale marketing efficiency without increasing headcount
The outcome is a more agile and revenue-focused marketing operation that aligns closely with customer behavior and evolving business demands.
Strengthening Springbig’s AI-first MarTech vision
The introduction of AI Audience Builder expands Springbig’s growing portfolio of AI-powered capabilities across campaign automation, loyalty engagement, personalized messaging, and analytics.
From a B2B technology and investor perspective, this launch also enhances platform stickiness and long-term customer retention by delivering measurable operational efficiencies and stronger ROI.
“Springbig has made a deliberate and committed transition to being an AI-first company,” said Christopher. “We are embedding artificial intelligence at the core of our MarTech platform and across our entire organization. The goal is straightforward: automate what is manual, simplify what is complex, and use AI to drive operational efficiencies both inside Springbig and for every customer we serve. AI Audience Builder is one example of that commitment in action, but it reflects a much larger transformation underway across our business.”
“The opportunity in AI is not abstract,” Christopher added. “Every campaign that gets built faster, every audience that gets targeted more precisely, every message that lands at the right moment drives measurable revenue for our customers. That is what we are building toward: an AI layer that makes the entire marketing operation smarter, faster, and more effective at every touchpoint.”
As AI adoption accelerates across retail technology, this launch reinforces Springbig’s strategic focus on delivering intelligent, scalable tools for marketers in highly regulated industries.
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