The News This Week: Martech 360’S Weekly News Roundup Featuring Salesforce, Smartly.io, Optimove, Mediafly, Hyland
Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Marketing Automation news this week…
Mediafly, unveiled its complete Revenue360 suite, four comprehensive solutions that serve as a command center for revenue teams to coach, assess, predict and interact with audiences more effectively at every stage of the buyer journey.
LocalBTV Launches Digital Video Ad Insertion Capabilities
Didja, Inc., announced that its popular live local broadcast TV platform LocalBTV is now delivering programmatically-decisioned dynamic advertising insertion (DAI) and replacement (DAR) capabilities to its entire 21-market footprint of US TV DMAs – now reaching over 30% of the country.
Salesforce Changes Legal Name To Salesforce, Inc.
Salesforce, the global leader in CRM, announced that, effective April 4, 2022, the company will change its legal name from salesforce.com, inc. to Salesforce, Inc. Shares of Salesforce common stock will continue to trade on the NYSE as CRM and under the same CUSIP/ISIN number.
In Social Media news this week…
Smartly.io Powers Social Advertising Capabilities For Retailers
Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced enhanced advertising automation capabilities for retailers and big-box brands.
In Mobile Technology news this week…
Optimove, the leading CRM Marketing Platform, announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications.
Mintegral Continues To Climb The AppsFlyer’s Performance Index XIV
Mintegral, a leading programmatic advertising platform, recently announced it has ranked over 690 times on AppsFlyer’s latest Performance Index XIV.
In Marketing Analytics news this week…
Ingram Micro Cloud Retains Microsoft Azure Expert MSP Status For Third Year Running
Ingram Micro Cloud announced it has retained Microsoft Azure Expert Managed Service Provider (MSP) status for the third consecutive year.
Bounteous, the digital innovation partner to the world’s most ambitious brands, announced it is partnering with digital commerce company Spryker Systems to accelerate business growth for clients through comprehensive commerce solutions with a focus on speed-to-market.
In Tech Content news this week…
Texas-based Vernon College has selected YuJa’s Enterprise Video Platform to replace its former provider, Techsmith Knowmia, across its three locations.
Hyland Releases Latest Content Services And Intelligent Automation Product Enhancements
Hyland, recognized by Gartner as a content services industry leader for 12 consecutive years, launched new product functionality, enhancements and innovative industry solutions to support organizations along their digital transformation and technology modernization journeys.
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