ironSource Celebrates Two Billion Downloads in Two Years for Publishing Solution Supersonic

By Business Wire On Apr 1, 2022

Supersonic is one of the leading hyper-casual game publishers worldwide, with a focus on productizing the publishing process, creating a transparent solution and empowering developers with knowledge

ironSource, a leading business platform for the App Economy, celebrates two billion downloads in the two years since launching its Publishing Solution Supersonic in February 2020. During this time, over fifty games have been published through the Supersonic solution, with over thirty reaching the top ten in the US, resulting in two billion downloads. Most recently, Color Match was the second most downloaded game in the App Store, worldwide, in Q1 2022. This success has been achieved through a unique focus on productizing the publishing process, creating a more automated, transparent and seamless path to support the growth and profitability for published games.

“With Supersonic we have been able to grow our game to the highest scale,” says Nebih Başaran, CEO and Founder at Garawell Games. “Our commitment to innovation and product quality coincides with Supersonic’s vision fully. They are like an extension to our team, who are always in reach and willing to help with any issues. As a studio, we can confidently say that Supersonic is one of the best hyper-casual publishing solutions around.”

This focus on productizing the publishing process has been illustrated by a wide variety of new products launched over the last two years, including:

● a Prototyping solution giving visibility and transparency into marketability test results often not shared with developers

● the Wisdom SDK offering advanced tools to help developers get their game ready for a soft launch

● LiveGames, helping developers maximize a game’s post-launch potential with all the data needed to keep optimizing for profitability and user engagement

“I’m incredibly proud of where we’ve come in just two years. We’ve gone from publishing 19 games in 2020, to 26 in 2021, and last year one of our games, Bridge Race, was the number one most downloaded hyper-casual game installed worldwide,” said Nadav Ashkenazy, SVP at ironSource Supersonic. “This success comes down to two key things: an uncompromising focus on developing best-in-class publishing technology, and a deep investment in the developers we work with, informed by complete transparency.”

“We launched our Supersonic publishing solution with the aim of giving developers without the resources or background to independently launch their games, a way to leverage the ironSource platform to grow and scale their businesses,” explains Omer Kaplan, CRO and Co-founder at ironSource. “This allows our platform to serve any developer of any size or stage in their journey. For many smaller studios their journey with us begins through Supersonic, while for larger AAA studios it may begin with our monetization solution or analytics product. But wherever developers start, they typically start utilizing more solutions on our platform as they experience the incremental value in having the tools work together to drive the overall scalability and profitability of an app business.”