Typeform announced the launch of its AI Engagement Platform, a major leap in the company’s journey from a form-building tool to a comprehensive engagement ecosystem. Drawing on insights from more than 1 billion anonymized responses, this next-generation platform brings together forms, automation, and data analytics to empower small and medium-sized businesses (SMBs) to seamlessly convert customer interactions into measurable results – all within a single, enterprise-grade system.
“This launch represents a defining moment not only for Typeform, but for the millions of small businesses ready to harness AI,” said Aleks Bass, Chief Product Officer at Typeform. “With this evolution, we’re democratizing automation and intelligence, giving every team superpowers once reserved for enterprises.”
Historically, SMBs have relied on a patchwork of tools for form creation, lead nurturing, and conversion tracking. Typeform’s new AI-powered platform consolidates these processes into one intuitive ecosystem, simplifying the way businesses create, enrich, automate, and analyze interactions. Early users have reported a 20% increase in completion rates and have reduced campaign launch times from days to minutes, transforming what was once a manual, multi-step process into a streamlined, automated workflow.
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Unveiled during Typeforum 2025, the company’s virtual product showcase, the new AI Engagement Platform marks a pivotal step forward – one where business conversations evolve from passive interactions into actionable business outcomes.
Smarter Forms and More Engaging Experiences
- Typeform AI (Beta): This chat-based tool uses insights from over a billion anonymized responses. It creates optimized forms and workflows to boost completion rates and enhance data quality.
- FAQ with AI and Clarify with AI: This unique feature answers user questions in real-time using company-specific content. It’s embedded directly into forms, reducing drop-off rates and improving response accuracy.
- Video & Audio Blocks: These features allow users to interact through video, voice, or text. They add a human touch, making interactions feel personal and on-brand. This approach strengthens customer connections and boosts engagement.
Turning Every Response into Action, Insights, and Conversions
- Contacts: Manage, segment, and unify respondent data from all connected sources in one place.
- Automations: Send instant, personalized follow-ups to engage leads and nurture relationships.
- Enrichment & Follow-Ups: Merge first-party responses with verified third-party insights. This creates complete customer profiles, enhancing B2B and B2C outcomes.
- Smart Insights: Automatically interpret and summarize responses. This turns raw data into clear, actionable intelligence.
- Payments Integration: Accept payments through PayPal, Stripe, and other providers directly within Typeform. This streamlines checkout and conversion.
“It’s rare to find a tool that’s both beautifully simple and incredibly powerful,” said Abir Syed, Co-Founder at UpCounting. “What used to take our team hours now takes minutes. Typeform’s thoughtful use of AI helps us automate manual work while preserving the personal touch that builds real relationships.”
Typeform is changing how businesses connect with their audiences. This AI-driven shift turns simple forms into smart, interactive experiences. These experiences deepen relationships, boost growth, and maximize data-driven engagement.
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